Now a Major Independent Global Brand
Innovative and unique, Fragrance Du Bois has established itself as one of the most iconic brands on the international fragrance scene in less than five years.
Using sustainably produced, 100% pure Oud in many of its signature creations, Fragrance Du Bois has not only captured the imagination of the fragrance cognoscenti, but has also attracted a legion of dedicated fans, fascinated by the brand’s compelling back story and its evolution as a socially and environmentally conscious business model.
Fragrance Du Bois is not only ramping up its global expansion plans, but is set to announce another exciting association on its journey towards complete vertical integration.
The young perfume house is also setting benchmarks in modern business practices, sourcing ingredients of known provenance and producing them ethically and with respect for communities and the environment.
With many perfume brands around the world claiming to use real Oud in its expressions, few if any can boast the level of supply chain control that enables Fragrance Du Bois to guarantee exactly where the Oud it uses comes from, how it is produced and its level of quality.
The brand’s ‘Pure Oud, Pure Luxury’ ethos is resonating among fragrance aficionados whose tastes and preferences are now being dictated by the need for a heightened consciousness and awareness in the products that they buy.
Having opened its first concept boutique in Bangkok, Thailand , in 2012, signature stores in Singaporeand Kuala Lumpur followed a couple of years later.
The tail end of last year also saw significant expansion, as the brand established its presence in Milan ,Doha , Marbella, Los Angeles , and Zurich , to name but a few, building on its success at the House of Jovoy in Paris .
2016 also saw Fragrance Du Bois opening another of its superbly designed and elegantly appointed flagship boutiques in Geneva, Switzerland , along the famous Rue du Rh o ne – often referred to as a luxury shopper’s paradise.
“It’s a relatively simple formula,” said Fragrance Du Bois’ Brand Director, Nicola Parker , in Geneva recently. “We have a huge advantage in the industry as we can guarantee the source, consistency and quality of our pure, sustainable Oud oil, thanks to our exclusive supply agreement with Asia Plantation Capital. They supported us when we started the business, and have been a constant source, if you excuse the play on words, of inspiration. We wouldn’t be where we are today without them, but independence was always going to be something we strived for, and something that would enable us to expand as a company.”
Fragrance Du Bois , recognising the almost limitless potential of the magical material that is Oud, cast its eye to other areas in the luxury goods market, and is set to announce its support and backing for a new skincare and accessories brand, Oud Essentials™. The relationship is set to be another jewel in the crown for the fragrance brand that has such a bright future.
Fragrance Du Bois will be supplying the expertise built up over several years, as well as a strategic investment in Oud Essentials™ – The Real Oud Company – which is set to ‘change the face of skincare’ by including pure, organic Oud in all of its products. This will be the first time in the world that the substance has been used in the ultra-competitive market, and gives Oud Essentials a cutting-edge advantage in the industry.
Furthermore, Fragrance Du Bois will be supplying Oud Essentials with another world’s first – a super-refined, purest of the pure active ingredient knowns as Oud Active+™, which has powerful anti-ageing properties and a plethora of other health-giving and wellness attributes.
“I have been fascinated by Oud for many years,” said Oud Essentials’ founder and CEO, Europe , Jean-Marc Dufat , “and when I discovered that it wasn’t being used in the skincare industry, I couldn’t believe it. With all the incredible physical and psychoactive properties that it possesses, and the fact that countless generations and cultures have been using it for so many years – millennia, in fact – I knew that it would work and that we would be able to make a difference. Meeting the Fragrance Du Bois team, and exploring ideas was a major step in the evolution of our new brand, as we move towards our objective of touching the lives of millions of people around the world.”
With Oud Essentials™ preparing to sign a supply agreement with Fragrance Du Bois in the next few weeks, the future is looking positively radiant for the companies that can boast a sustainable, renewable, vertically integrated supply chain – with the core tenets of social and environmental awareness – that will be compelling for the ever-expanding breed of conscious consumers.
About Fragrance Du Bois
Fragrance Du Bois is a niche, luxury perfume house born from the richest essences of nature, crafted by fifth generation perfumers, from the 17th century French traditions of Grasse. At the heart of all Fragrance Du Bois’ creations is its signature Oud that exudes the ultimate in luxury, being both distinctive and unique. All the Oud used by Fragrance Du Bois is produced on its own sustainably managed plantations, and is guaranteed to be ethically and sustainably sourced.
About Oud Essentials
A new brand, a new face, and a new name in the global skincare industry, Oud Essentials enhances the remarkable properties and qualities of agarwood and Oud in a range of products that are designed to be part of a skincare regimen and an approach to a healthy lifestyle that embraces a story thousands of years in the making.
All the Oud used in the Oud Essentials range of products is sustainably sourced, ethically produced and has full approval and certification from CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora).
SOURCE Fragrance Du Bois
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]