Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as “the perception of an unpredictable event that threatens important expectancy of stakeholders and can seriously impact an organization’s performance and generate negative outcomes” and crisis communication as “the collection, processing, and dissemination of information required to address a crisis situation.
We would like to take this opportunity to invite you to join us for lunch as we dig into the issues that are affecting corporations and their leaders in the modern age of communications. When things go wrong what is your strategy and do you have a plan to deal with a sudden need for “Crisis Communications.
The lunch will have several speakers who will share their views on the challenges and solutions affecting corporations in Malaysia. The lunch setting will also allow you to network with industry professionals and share ideas on the future of business in Malaysia.
– Nordin Abdullah, Managing Director of Glenreagh Sdn Bhd
– Harry Zain, Director of AVIKL Sdn Bhd
– Representative from PR Newswire
Looking forward to seeing you on 27th April 2017,
To attend this interesting event, please proceed with payment below :
For more information, please contact Farra Alia +6017 248 2919 / Esya Radzi +6017 300 1351 / Adda +6017 353 1309.
*SAVE THE DATE*
Date: 27th April 2017
Time: 12:00 – 2:00pm
Venue: Enak KL, G2, Feast Floor,Starhill Gallery 181. Jalan, Bukit Bintang, 55100 Kuala Lumpur.