Imagine waking up this morning, there is 10 missed calls on your phone and countless SMS’s and WhatsApps from your boss and members of the media asking about the crisis that just hit your organisation, What will you do? how well have your prepared and what tools do you have in place to help you manage the next 12 to 24 hours? Do you need help managing the next 7 to 14 days?
A crisis can define a person or an organisation, for better or for worse. Crisis communication is a specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as “the perception of an unpredictable event that threatens important expectancy of stakeholders and can seriously impact an organization’s performance and generate negative outcomes” and crisis communication as “the collection, processing, and dissemination of information required to address a crisis situation.
In the Malaysian context crisis communication and indeed crisis management is still relatively misunderstood but time and time again we find ourselves in conversations like “why didn’t they handle that better?”
We would like to take this opportunity to invite you to join us for lunch as we dig into the issues that are affecting corporations and their leaders in the modern age of communications. When things go wrong what is your strategy and do you have a plan to deal with a sudden need for “Crisis Communications”.
The lunch will have several speakers who will share their views on the challenges and solutions affecting corporations in Malaysia. The lunch setting will also allow you to network with industry professionals and share ideas on the future of business in Malaysia.
Speakers and Topics
Crisis Communications: An Overview of how things can go wrong with media management
– Nordin Abdullah, Managing Director of Glenreagh Sdn Bhd
To attend this interesting event, please proceed with payment below :
For more information, please contact Somaya Ong +6019 -339 8899.