7CAFÉ offers good quality, affordable fresh 100% Arabica coffee on the go and is putting on a true treat for the senses with an immersive virtual concert featuring the debut of three brand-new characters – the Gullu Gullu Coffee Beanies! Watch the trio perform and stand a chance to win one of 10,000 $1 off 7CAFÉ e-vouchers!
SINGAPORE – Media OutReach – 21 December 2021 – Available around the clock at over 200 7-Eleven stores island wide, 7CAFÉ is adding even more excitement to your coffee experience and proud to introduce the Gullu Gullu Coffee Beanies – a trio of cute coffee bean characters to brighten up your day! This little team of helpers work tirelessly behind the scenes roasting and brewing to perfect each and every cup of 7CAFÉ. To celebrate their debut, they’re putting on a virtual concert to remember and everyone’s invited! Grab yourself a cup of 7CAFÉ and watch them perform for a chance to get your hands on one of 10,000 $1 off 7CAFÉ vouchers being given away absolutely free!
Say hello to the Gullu Gullu Coffee Beanies
Inside every 7CAFÉ coffee machine lives a lively trio of Gullu Gullu Coffee Beanies who are hard at work day and night creating delicious cups of coffee to get you in a good mood.
| Gullu | Bullu | Wullu |
| Chief Roasting Beanie Gullu is one smart cookie and knows his stuff when it comes to coffee. He’s constantly studying up on unique roasting techniques to bring out the best flavours from the beans to ensure each cup of 7CAFÉ meets his high standards and puts a smile on everybody’s faces. | Chief Flavour Beanie Cute, curious and a bit of trendsetter, Bullu is in charge of making sure every cup of 7CAFÉ tastes great and finding new and exciting flavours to surprise and delight. | Chief Aroma Beanie This plump little rabbit is always on the hunt for the best beans and sniffing out for the choicest aromas. Fun-loving and loyal, he is Gullu and Bullu’s constant companion. |
The Gullu Gullu Coffee Beanies will be making their grand debut at a first-of-its-kind VR concert, and we want you to join in too and experience the show for yourselves! Watch the trio put on a unique virtual reality experience, playing a variety of instruments direct from their technicolour coffee bean island, with Gullu taking centre stage as conductor. But be warned, the super catchy tune they perform will be stuck in your head for days!
To join them at the VR concert, get yourself an aromatic cup of 7CAFÉ and scan the QR code on the limited-edition 7CAFÉ cup*. Grab one before they’re gone! Watch them perform whilst sipping a freshly brewed cup of 7CAFÉ to enjoy a true treat for the senses. Put yourself at the centre of the action by experiencing the concert in 360° by simply tilting your smartphone to explore the vibrant VR world of Gullu and his friends!
*This QR code does not apply to 7CAFÉ Iced coffee cups.
Get one of 10,000 free $1 off 7CAFÉ e-vouchers!
After watching the concert, you will get the chance to score a $1 off 7CAFÉ e-voucher! From 15 December (9am), a grand total of 10,000 $1 off 7CAFÉ e-vouchers will be given away* to spread a little happiness during the holiday season! During the promotion, simply scan the QR code on your hot 7CAFÉ cup to visit the 7CAFÉ x Gullu Gullu VR Concert site, follow the instructions and answer an easy multiple-choice question. Register with your email address and, if you answer correctly, your e-voucher will be directly emailed to you!
* The e-voucher giveaway ends on 24 Dec 2021 or while stocks last, whichever is earlier. Voucher redemption at stores ends on 1 Jan 2022.
How to enter
| From 15 Dec (9am), buy a hot cup of 7CAFÉ and scan the code on the cup to visit the 7CAFÉ x Gullu Gullu VR Concert website. |
| There are two ways to navigate and enjoy the concert in panoramic mode – swipe the screen or tilt your phone to explore the virtual world in 360° with Gullu and his friends. Watch the concert and count up all the Gullu Gullu Coffee Beanies you can find! |
| Then answer a simple multiple-choice question for a chance to win after registering your email address. If you can’t remember how many Gullu Gullu Coffee Beanies there are, watch the concert again! |
More promotions and updates can also always be found on the official 7-Eleven Singapore Facebook and 7-Eleven Singapore Instagram pages.
About 7-Eleven
Established in Singapore in 1983, 7-Eleven has since expanded to more than 400 stores island-wide to become the leading 24-hour convenience chain store. We take pride in serving the Singapore community 24 hours a day, 365 days a year. 7-Eleven emphasises convenience and value by offering a wide array of quality products, food and services to satisfy the needs of its customers. Think 7-Eleven and what comes to mind are the refreshing Slurpee, 7CAFÉ as well as a wide range of quality ready meals and sandwiches under 7-SELECT. 7-Eleven is also a 24/7 one-stop destination for customers who need to access bill payment services in their own time. Our services cover payment of utilities, courier services, and even cash withdrawal.
For more information, visit 
www.7-eleven.com.sg
#7Eleven
The issuer is solely responsible for the content of this announcement.
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and golf. The focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
The ASEAN two-wheeler market represents more than 25 per cent of the global market and growing exponentially. What are the business opportunities for Malaysia especially in the context of mobility, ESG and supply chain?
MGBF is hosting a networking session focusing on building a resilient future for critical industries as part of the networking series leading up to ASEAN's Food Security Nexus 2023.
MGBF In The News
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
