- 69% of global shoppers place price as top consideration in their buying journeys
- Yet, despite cost-of-livings pressures, 73% remain ‘sustainably-minded’ shoppers
- Next day delivery or fast format fulfilment tops ‘sustainable’ shoppers’ eco vices
- 45% would pay more for fast fulfilment, but 26% would pay more for carbon-neutral deliveries
SINGAPORE – Media OutReach
– 15 May 2023 –
A price versus principles paradox is creating a new cohort of ‘Conflicted Shoppers’, who are simultaneously demanding value for money as well as products and services from retailers that tap into their sustainable values, the latest research from Asendia
, the leader in international e-commerce and mail delivery solutions, reveals.
Original research of over 8,000 global shoppers in Asendia’s ‘How To Sell Direct In The Age Of The Conflicted Shopper’ Report
showed that price now tops consumers’ key considerations for 55% in their buying decisions, closely followed by value for money (54%). Price was most important for shoppers in Canada (68%), followed by the UK (56%), while German and Spanish consumers were most influenced by value for money (62% and 61% respectively). Yet, despite cost-of-living pressures, almost three quarters (73%) of global shoppers considered themselves to be sustainably-minded in their consumption habits. Reduced consumption is both price and environmentally motivated
While 69% of global shoppers said they planned to cut back on spending in 2023 due to economic uncertainty, rising to 77% in France, consumers are also re-evaluating how and what they buy to minimise their environmental impact.
A further half (50%) plan to consume less but more sustainably by purchasing pre-loved or second-hand items in 2023, rising to 62% in Germany and 61% in France, while a further third (32%) intend to buy less by extending the life of the products they own by using retailers’ repair or upcycling and circular retail initiatives. Renaud Marlière, Global Chief of Business Development of Asendia
, commented: “There’s little doubt that cost-of-living pressures are forcing consumers to weigh up what values, such as sustainability and greener consumption, they can afford to maintain. But while household budgets remain squeezed, shoppers aren’t prepared to put price entirely before principals in their consumption habits.” “This is creating what we’ve coined the conflicted shopper; consumers who seek value for money – acting with price-sensitivity and spending-caution – on one hand, but want to consume in line with their values on the other, opting for eco-conscious decisions across their buying journey, from product choice to fulfilment methods. Despite this seeming paradox, it means retailers now need to cater for both polar ends of the conflicted shoppers’ value spectrum if they are going to win custom, loyalty and lifetime value,” Renaud Marlière
continued. The value paradox
While 73% of global shoppers consider themselves to be sustainably-minded, rising to 76% in the U.S. and Spain, the same consumers who are mindfully shopping ‘green’ – with 47% buying organically, 41% buying eco-friendly products and 27% choosing low-carbon goods – are also displaying sustainability ‘vices’ within their consumption habits.
Almost a quarter (23%) were still choosing next day deliveries or fast fulfilment options, while a further 20% of Millennials and 23% of Gen Z who identified as sustainably-minded shoppers admitted to still buying fast fashion, despite being renowned for its damaging impact on the planet. Almost two fifths (17%) of ‘green’ Gen Z consumers were also choosing to buy denim, widely considered to be an environmentally-poor fashion choice. Delivering on sustainability demands
And this value paradox is being exhibited not just in what consumers buy, but also in how they want their orders to be delivered. Global shoppers’ top consideration around international fulfilment was knowing where their order is being shipped from to better understand the cost and distance (carbon impact) of the product reaching them (33%).
When it came to improving deliveries, preparing orders with reusable-only packaging topped global shopper demands across international and domestic fulfilment (40% and 39% respectively), followed by offering 100% carbon-neutral deliveries (30% for international and 31% for domestic orders). While 45% of the global shoppers polled would pay more for faster fulfilment, 26% would pay more for 100% carbon neutral deliveries, while 19% would pay more for greener fulfilment options, even if the item took longer to arrive.
In 2022 Asendia announced it had reached 100% carbon neutrality
through its carbon offsetting projects. It now offers carbon neutrality across all shipments carried out for international retail customers via its e-PAQ solution, a specialist range of international packet and parcel services designed for online retailers.
For further information on how brands can address demands around value and build international consumer relationships that better meet the needs of today’s conflicted shoppers, download the full report: ‘How To Sell Direct In The Age Of The Conflicted Shopper’ Report
Asendia is committed to putting the customer at the centre of everything it does, which is why it stands for trust, friendliness and ease of use as the key pillars representing its core values. Research methodology
Original research of over 8,000 global shoppers in the UK, U.S., Canada, Germany, France, Spain, Switzerland and Hong Kong. Each individual market polled had a sample size of over 1,000 shoppers.
The research was conducted via online polling by Savanta on behalf of Asendia in February 2023.
The issuer is solely responsible for the content of this announcement.
Asendia is one of the world’s leaders in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe.
Combining the experience and expertise of our founding companies, La Poste and Swiss Post, Asendia brings together a wealth of international and local know-how. Asendia’s expertise is broad reaching encompassing different aspects of e-commerce, from webshop software and marketplace management to international logistics. Asendia is committed to sustainability, offsetting all carbon emissions including first-mile collection, last-mile delivery, returns, and building emissions, machinery, and business travel.
Asendia employs over 1,500 people in Europe, UK, Asia Pacific and the USA – a global network blended with a local presence.
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
MGBF is hosting a networking session with Romania's global analyst, Radu Magdin, in Kuala Lumpur. Join the discussion on strategic shifts and conflict flash points that impact Malaysia’s international facing business.
Expanding on the Malaysian government's efforts to promote the country as a trade and investment destination of choice, MGBF will engage with the many industry leaders who announced multi-billion dollar commitments.
The global trend towards a sustainable future is driven by multiple forces. What does Malaysia have to do to achieve resilience at the corporate level while creating new business opportunities?
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
MGBF In The News
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]