Over the last decade, Digital Business Lab, founded by Albin Lix, has played a pivotal role in transforming online communication for brands seeking to connect with their audiences and foster community.
Embark on a visual journey of Digital Business Lab’s remarkable decade-long trajectory via an engaging and immersive 3D animated video
Amidst Growing Challenges, an Innovative Solution Emerges
Digital Business Lab’s inception was sparked by Albin Lix’s vision to revolutionize online communication. In the company’s early days, Albin met with numerous brands, giving him insight into their challenges when building cohesive and engaging communities on social media. He saw a disjointed landscape where creative, PR, and media agencies worked in silos. These specialists targeted the same audiences but lacked synchronisation, particularly when strategies had to be adapted for different markets like Mainland China, APAC, Japan, and Korea.
To bridge this gap, Digital Business Lab introduced an innovative “One Stop Social Media Shop”. This approach combined various aspects of Community marketing, increasing efficiency and ensuring a unified brand voice.
Building Engaged Communities Across Asia and Beyond
Today, Digital Business Lab boasts a multicultural team of over 25 professionals in Singapore and Hong Kong. They have catered to diverse sectors, including finance, insurance, energy, luxury, and tech, delivering high-value, ultra-targeted experiences in more than 12 languages. Their commitment to being ‘precisely localised and regionally consistent’ has allowed them to help brands build engaged communities across Asia and beyond.
Under the strategic direction of General Manager Xavier Schillinger, who joined in 2018, Digital Business Lab has experienced rapid growth and strengthened client relationships. Xavier’s unwavering commitment to excellence and service quality has fostered long-standing relationships with partners and clients and steered the team towards significant success.
Expanding Geographical Reach and Embracing the Future
The agency’s geographic reach has expanded, with its services branching out to China in 2016 and the broader APAC region in 2018. A new office was inaugurated in Singapore in 2019, and the upcoming Shenzhen location in 2023 promises to be another exciting milestone.
As Digital Business Lab steps into its next decade, it does so with an unyielding commitment to growth and innovation. Plans to establish more offices in the Asian region and substantial investments in Web 3.0 bear testament to this. Yet, amid all its future-facing endeavours, the agency remains rooted in the values instilled by Albin from the very start: humility, passion, and loyalty.
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Digital Business Lab
Digital Business Lab develops business-driven experiences for communities.
They excel in Social Media (organic, influence, paid), Creative (Video, 3D, Design), and Web 3.0 (NFT, Metaverse). Digital Business Lab works on regional and global scale projects from their Hong Kong and Singapore offices.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2023”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2023
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and golf. The focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
INDUSTRY DIALOGUE: THE TWO-WHEELER MARKET – MOBILITY, ESG AND THE ASEAN SUPPLY CHAIN
The ASEAN two-wheeler market represents more than 25 per cent of the global market and growing exponentially. What are the business opportunities for Malaysia especially in the context of mobility, ESG and supply chain?
NETWORKING: BUILDING A RESILIENT FUTURE FOR CRITICAL INDUSTRIES
MGBF is hosting a networking session focusing on building a resilient future for critical industries as part of the networking series leading up to ASEAN's Food Security Nexus 2023.
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