MANILA, PHILIPPINES – Media OutReach – 1 December 2021 – The Philippines is the most receptive market for secondhand goods in the Greater Southeast Asian region. This is one of the findings in the inaugural Carousell Recommerce Index (2021 report), a Carousell Green initiative that highlights the importance of sustainability and recommerce in the region. The report is part of several programs organized by Carousell Group, the leading classifieds group in Greater Southeast Asia, to help address the issue of overconsumption and covers findings from four Carousell Group brands namely Carousell, Chợ Tốt, Mudah.my and OneKyat, across eight markets – Hong Kong, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Taiwan and Vietnam, involving over 3,000 buyers and sellers.
Recommerce refers to the selling and buying of previously-owned products, including both new and used in condition. In the Philippines, 92% of consumers responded that they’ve bought secondhand items including unused and brand-new items by casual everyday sellers. This is the highest among all Carousell Group markets. It was shown that 58% percent of Filipino online consumers are most comfortable buying secondhand apparel, while 75% of Filipino merchants choose to sell secondhand apparel.
When it comes to buying secondhand items, 74% of Filipino consumers prefer purchasing secondhand items due to their affordable price, while 72% of consumers who have never bought a secondhand item said that having authentication and warranty of products will motivate them to buy secondhand items.
Regionally, consumers had an estimated 102,556 unwanted items at home that could be sold. The Philippines is one of the markets that had the most users forecasting 100 unwanted items to sell, and tied with Hong Kong in third place for the highest average items per user at 43 unwanted items. While most consumers estimated earning between PHP 2,501 to PHP 5,000 for selling their unwanted items, 11% believed they could earn more than PHP 35,0000.
Overall, the study revealed that while Women’s Fashion has held a steady position at the top category for secondhand items on Carousell Philippines, Men’s Fashion and Hobbies & Toys climbed the charts in 2020 to be in second and third place respectively. T-Shirts & Polo Shirts saw the most interest for Men’s Fashion, while the demand for Children’s Books was the highest in Hobbies & Toys. The top categories for supply are similar, with secondhand cars breaking out into third place. Listing views for used cars rose by 37% during the pandemic.
“Recommerce offers the second-best sustainable option by extending the life cycle of each garment and material, keeping it out of landfills, and replacing the need to produce new items, and limiting consumption,” said Ralph Garcia, Country MarketingHead, Carousell Philippines. “Since the pandemic drastically changed consumer behavior in the past months, we came up with the Carousell Recommerce Index to find out where we are now, and what we can do to encourage Filipinos to consider buying secondhand as their first choice to promote a circular economy and encourage them to practice a more sustainable lifestyle.”
Despite the growing support for recommerce across the regions, there are still buyers who are hesitant to purchase secondhand items because they find it difficult to ascertain the quality of a product. In the autos category in Carousell Philippines, this has been circumvented with the launch of Carousell Autos “Inspected” feature which is available to all buyers for free to provide them with confidence and peace of mind when searching for vehicles in the Carousell platform. Carousell will continue to be a gateway for anyone to contribute to the circular economy, encouraging consumers to take their first steps towards more sustainable lifestyles.
Lucas Ngoo, Co-founder, Carousell Group said, “As a pioneer for mobile classifieds in the region, Carousell Group has been constantly working to remove friction and enable secure, seamless transactions. With the use of AI and data, we have been focused on accelerating our recommerce leadership in the region to make buying secondhand trusted and convenient. This, in turn, will help to solve the meaningful problem of overconsumption with recommerce and thus make secondhand the first choice for consumers.”
The Carousell Recommerce Index (2021 Report) is available for download here.
About Carousell Group
Carousell Group is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. Visit 
here for more information.
#CarousellGroup
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
News provided by Emjay Communications Malaysia and China commemorated a historic milestone of 50 years of diplomatic relations with a grand celebration at Sunway Velocity Mall on the 10th of August 2024. The event, themed “Hi China: Discovering China Opportunities and Celebrating 50 Years of China-Malaysia Relationship,” aimed to deepen […]
Planet QEOS, KIS BlOCNG San Bhd, and the Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) have officially signed a tripartite memorandum of understanding (MoU) to establish a collaborative framework aimed at producing bio-hydrogen via the Steam Biomethane Reforming (SBMR) Process. The MoU was signed by Planet QEOS executive chairman Dino […]
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
