The FIFA Women’s World Cup 2023™ takes place from July 20 to August 20 and the excitement continues to build as this is the first time ever that Australia and New Zealand will co-host the FIFA Women’s World Cup™. The tournament will take place at 10 stadiums in nine cities across the two countries.
Coca-Cola, a proud supporter of every FIFA Women’s World Cup™ since the inaugural tournament in 1991, invites fans in Australia and New Zealand and around the world to experience the magic as football players chase their dreams on the global stage.
The FIFA Women’s World Cup™ is the biggest female sporting event in the world, and the momentum around women’s sports has never been stronger. The 2023 tournament is on track to be the biggest and best sporting event of the year with 32 teams taking part to the delight of an estimated two billion people1 who will follow the tournament around the world.
To celebrate this historic event, Coca-Cola® is presenting a series of immersive consumer experiences, which includes a stadium experience across different parts of Australia in which fans can explore a magical experience tunnel with lots of activity and gamified booths. There will also be a Fan-Zone Area where football fans can capture special moments while getting the opportunity to win Coca-Cola tote bags and drink vouchers in the gaming booths.
Sustainability will be top of mind and Coca-Cola will be providing over 500 recycling bins across the stadiums and fan zones, encouraging spectators to recycle their bottles and cans. Directional signage and flags with ‘recycle here’ messaging will be located around stadiums to make the recycling zones easy to locate. Coca-Cola is also rolling out at the event a new smart bin to help minimize waste contamination.
To further excite fans, Coca-Cola’s new TVC is set to air in New Zealand from 19 July and Australia from 20 July and is now available on YouTube. It showcases fans from around the world coming together to watch the games and cheer for their heroes while enjoying an ice-cold bottle of Coca-Cola. The ad highlights Coca-Cola’s ability to bring fans and players closer by tapping into the magic that inspired their heroes to reach the world stage. Coca-Cola will also be releasing inspiring short films of Team Coke players, which includes Australia’s Ellie Carpenter, New Zealand’s Katie Bowen, United States’ Alyssa Naehar, China’s Wu Hai Yan, and Vietnam’s Huynh Nhu — all of whom have broken through barriers to achieve greatness in the sport.
Kate Miller, Marketing Director of Coca-Cola Australia – one of the host countries – says, “Coca-Cola is committed to bringing people together, and this is at the essence of the FIFA Women’s World Cup™. This is more than just a football tournament – it is a celebration of positive change in society and a testament to the spirit of believing in magic. When we unite and believe in the impossible, anything can be achieved. We want everyone to embrace the power of optimism, see what happens when you believe in magic, and be part of what will be an incredible FIFA Women’s World Cup™.”
Embrace the power of optimism. See what happens when you believe in magic. Be a part of this incredible journey at the FIFA Women’s World Cup 2023™ Finals. For additional information, please visit our website at www.coca-cola.com.Hashtag: #CocaColaCompany
The issuer is solely responsible for the content of this announcement.
Coca-Cola ASEAN & South Pacific
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.
Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at 
www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook, and LinkedIn.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2023”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2023
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and golf. The focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
INDUSTRY DIALOGUE: THE TWO-WHEELER MARKET – MOBILITY, ESG AND THE ASEAN SUPPLY CHAIN
The ASEAN two-wheeler market represents more than 25 per cent of the global market and growing exponentially. What are the business opportunities for Malaysia especially in the context of mobility, ESG and supply chain?
NETWORKING: BUILDING A RESILIENT FUTURE FOR CRITICAL INDUSTRIES
MGBF is hosting a networking session focusing on building a resilient future for critical industries as part of the networking series leading up to ASEAN's Food Security Nexus 2023.
MGBF In The News
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
