HONG KONG SAR – Media OutReach – 12 May 2023 – Have you ever imagined earning real-life rewards while participating in a virtual sports experience? Gymetaverse, an international Web 3.0 wellness brand, has partnered with AIR World to introduce the groundbreaking “Play-to-Earn” concept. Using Web 3.0 technology, Gymetaverse can offer a unique fitness experience that rewards users physically and digitally. This partnership marks a significant step forward in the evolution of fitness and wellness, as it incentivizes the general public to engage with the Metaverse while improving their awareness of wellness.
Gymetaverse and AIR World share a common goal of bridging the gap between the physical and virtual worlds, and this partnership takes the shared vision to the next level. AIR World’s innovative approach to introducing a couple of artists from the top Hong Kong boy band to the Metaverse brings a new level of reality and emotional depth to the virtual world. Unlike most virtual artists who are confined to the Metaverse, the stars are real-life sensations that interact with shared experiences and emotions with their fans in reality, creating a “real” experience by bringing “real” senses into the virtual world. This groundbreaking approach paves the way for exciting future opportunities that blur the lines between real life and the Metaverse.
Interactive games and missions like the 3 Fun Slam-Dunk Challenge and the Lacrosse Challenge will be featured, encouraging users to participate in fitness activities and continue their journey towards a healthier lifestyle. These missions will not only be fun and engaging, but they will also educate users on the benefits of physical activities and inspire them to make fitness a part of their daily routine by playing games.
Gymetaverse’s building in AIR World bridges two Metaverses, allowing users to interact with both realms and cross-educate the concept of “play-to-earn.” This introduction of the “play-to-earn” concept sets the foundation for the upcoming GameFi wellness mobile app from Gymetaverse, which is set to launch later this year. The app will take the “play-to-earn” concept to the next level- “fit-to-earn”, offering the general public an innovative approach to incentivizing their fitness and wellness journeys in the Metaverse. This game-changing app promises to revolutionize the fitness industry and bring exciting fitness memories and moments to the Metaverse, offering you and I an one-of-a-kind experience.
Overall, this partnership between Gymetaverse and AIR World represents a new era of immersive fitness experiences in the virtual world with endless possibilities. And this collaboration aims to build an interactive connection between the real and the virtual world, making it an unforgettable and a “real” experience in the Metaverse.
MGBF is hosting a networking session with Romania's global analyst, Radu Magdin, in Kuala Lumpur. Join the discussion on strategic shifts and conflict flash points that impact Malaysia’s international facing business.
Expanding on the Malaysian government's efforts to promote the country as a trade and investment destination of choice, MGBF will engage with the many industry leaders who announced multi-billion dollar commitments.
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
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The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
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More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
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The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]