NAIROBI, KENYA – Media
OutReach – 18
September 2020 – Infinix, a global leader in consumer electronics
market, has launched the ZERO 8 in the Kenyan market. ZERO 8 is the company’s
flagship series for 2020/21. Though targeting the high-end market, Zero 8 will
retail at a relatively affordable price of Kshs 28,999.
The
launch has been conducted in partnership with Sally Karago, a renowned international fashion
designer. This partnership with a high-end designer is geared towards raising
the Infinix’s brand position and perception in the market as a high end phone.
This is also part of a broader push to combine tech with fashion to create
products that are a fusion of design and innovation.
“Infinix is taking a step to be more premium and
able to compete and be the face of this new direction as a fashion-conscious
brand. This direction is very much in tandem with our target customers, whose
lifestyle can be described as image and fashion-conscious and trendy, with a
taste for high end gadgets”, said Mike Zhang, Infinix Kenya Brand Manager.
Using her international acclaim and experience,
Sally has designed garments for the three celebrities who graced the launch,
namely the gorgeous songstress Tanasha Donna, celebrated chef Ali Mandhry and
Catherine Kamau, an award-winning actress. Inspired by the Turkana culture,
Sally’s fashion collection has been made using local African fabrics and beads
for accessories (all drawn from the Turkana culture). The design features
diamond-shaped elements which are the main design concept for the Zero 8 smartphone.
(From left, singer Tanasha Donna, Chef Ali Mandhry and actress Catherine Kamau)
The accessories, including beads, also drawn from
Sally’s Turkana collection experience, feature the main colours of the Infinix
brand, which are green, black, and white.
Explore more about the story https://youtu.be/ByjWM1xkf70
Tanasha Donna wearing the Sally Karago designed
garment for Infinix Zero 8 Launch
Sally also designed special shirts as uniforms to
be worn by Infinix sales representatives in various Infinix outlets. These
feature an ethnic fabric strip on the button section of the shirt. The ethnic
fabric color drawn from the Turkana culture is close to green, a key Infinix
brand color. They spot the Infinix brand
logo across the chest pocket region giving a simplistic finish and an appealing
look. These uniforms communicate a much-improved customer care approach to
Infinix consumers and are a symbol of improved brand professionalism.
Infinix sales representatives wearing the Sally
Karago designed shirts
The
stylish and fashion-focused Infinix Zero 8 runs on Android v10 operating system, with its key
feature being the presence of a Media Tek Helio G90
processor. This, combined with
128 GB ROM and 8 GB RAM, will enable consumers to experience improved speeds
and overall device performance, including quick upload and download times and
an amazing experience with the apps, compared to the Zero 6. The 90Hz Full HD
Display and G90T processor also means enhanced performance on the screen and
for the cameras, including the wide angle, ultra-wide angle and rear cameras
that will take photographic performance to a new level.
On the front, for the first time ever,
Infinix has released a device with two selfie cameras (48 + 8MP), fitting them
in a punch-hole setup. At the back, there’s a 64-megapixel main sensor
headlining the quad-camera setup housed in the diamond-style bump.
Smartphones have become
a key aspect in everyday life, enabling many people to run their businesses
from the comforts of their seats and giving them access to the outside world. Over the last few years, the partnership
between tech companies (especially device manufacturers), and fashion houses
has witnessed a tremendous growth.
Infinix is also set to venture into a new product
category with launched Infinix TV, aimed at fulfilling smart lifestyle living
in accordance with modern trends. With Android TV™, the high-quality viewing
experience, and the AIoT technology, the new smart TV will develop the new
business line for the company and take the entertainment of local customers to
a new level.
The Infinix X1 will retail at a relatively
affordable price of KES 31,990(43-inch)/KES 19,490(32-inch) and will be covered
by a guarantee policy of up to 24 months.
About Infinix
Infinix
Mobile is a Shenzhen-based smartphone company founded in 2013 and a subsidiary
of Transsion. The brand was born after the French mobile manufacturer Sagem
Wireless was acquired in 2011. The company has Research and Development
(R&D) centres sprawling between France and Korea and designs its phones in
France.
Infinix
is committed to building cutting-edge technology and fashionably designed
dynamic mobile devices to create globally-focused intelligent life experiences
through a merging of fashion + technology.
With
the brand spirit of challenging the norms, Infinix smart devices are designed
specifically for young people who want to stand out, reach out and be in sync
with the world.
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]