Launch of digital platform WAK WAK HAWKER for all things hawker-related
OutReach – 9 February 2021 – FUTUREK SG PTE. LTD., a digital creative agency
that works with the latest technology from Japan, launches a new website
service, WAK WAK HAWKER (WWH). The platform aims to provide locals and
tourists with a comprehensive guide to Singapore’s hawker culture and
information at their fingertips.
Singapore’s First Dedicated Digital Platform
for Hawker Centres
WWH bridges information of hawker centres
across the country to become a database which users can quickly access to
decide their next meal. With hawker
centres being hallowed in the Unesco list of Intangible Cultural Heritage of
Humanity in 2020, WWH aims to preserve their legacy by promoting the
historical, cultural, economic and social value of this national asset.
Users can easily access information about
hawker centres and individual stalls (distinct shops helmed by hawkers), as
well as a Search feature that locates hawker centres from nearby landmarks and
filters stalls based on food category. The UX/UI design of the platform was
only achieved after extensive research of gourmet and food websites around the
world. The team had only one goal in mind — “How will the platform help users
to decide where and what to eat?”
The platform is enhanced with insights from
everyday Singaporeans who view hawker culture as a way of life. Whether they
are diners, hawkers themselves or hawker centre owners, get a glimpse of their
world through article content based on interviews with these personalities.
Along with data about hawker centres and hawker stalls, these feature content
are updated regularly.
Mr Akiyasu Takaseki, Chief Operating Officer at
FUTUREK SG and leader of the WWH development project, shares “I often frequent
hawker centres since moving here because I found this idea of dining
intriguing, and almost disjointed, from my preconception of Singapore as a
“The first time I ever ordered food from a
hawker centre, I struggled with understanding the menu, deciding what to order,
and communicating with the hawkers since some of them only speak Mandarin.
While this ritual gave me anxiety, I found that locals could easily chat up
“aunties” and “uncles” at the hawker stalls while ordering their food using a
colloquial language that was a mix of English and Mandarin. They would even order
dishes that were not on the menu! There was obviously a “hawker literacy gap”
between the locals and me.”
He continued, “After a few months, some of the stall
owners started to show interest in me and we started chatting. From these
conversations, I learned of the dedication to their craft, their passion for
cooking and got insider information such as hidden menu items and new dishes
that they were experimenting with.”
As Mr Takaseki delved deeper into hawker
culture and the people behind it, he discovered the magnitude of their
significance in the historical and cultural landscape of Singapore. He launched
the production of WHH with the hopes of sharing the magic of hawker centres
with people everywhere, regardless of their level of hawker literacy.
“WAK WAK” means to “walk around” in Singlish
(colloquial Singaporean English) and “excited” in Japanese. WAK WAK HAWKER was
coined to mean exactly that — for users to walk around hawker centres and get
“I hope that people try a new hawker cuisine or
explore new hawker centres with the help of the platform. Many Singaporeans may
not be aware of the full significance of hawker centres, so I hope that it serves
both foreigners and Singaporeans and enables them to appreciate hawker culture
Key Features of WWH
Besides specialising in hawker culture as a
gourmet information platform, WWH has some other key features in terms of
meets high-tech design
The UX and UI design are intended for users to easily
access hawker information they need. The team analysed gourmet websites and
implemented their findings with the reliable technical capabilities of the
information backed by on-the-ground research
Who knows hawker centres
better than the “aunties” and “uncles” at the stalls? Local university students
were activated to interview these profiles across hawker centres to consolidate
At the time of the launch as of 9th February
2021, WWH has information on about 20 hawker centres and about 1,000 stalls
across the island. Data is constantly being updated.
data, one review at a time
WWH allows users to leave a review of up to 300
characters and to give a rating based on 5 stars. By amassing information from
the public and providing rating indications, the platform is given more
credibility and relevance.
More in-house services under WWH are in the
midst of development.
To visit WAK WAK HAWKER, please visit: https://wak-wak-hawker.com/en *
*Only for smart devices
About FUTUREK SG PTE. LTD.
FUTUREK SG is a digital creative company that
responds to client marketing issues with reliable technology engineering. The
company undertakes a large number of digital development operations, not only
for advertising promotions that require digital solutions but also for the core
of each client’s business, such as development of applications or E-commerce
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Expanding on the global digital arms race that governments and corporations are engaged in, this full-day forum will see industry leaders speak, and four interactive panel sessions. Event date: 21 March 2023. Contact us to book your seats now!
The threat matrix has evolved to include information warfare, cyberspace incursions, big data and behavioural communications. Business leaders need to be aware of these threats to survive. What are you doing as a key stakeholder?
Corporations and their leadership often face weaponised information attacks in the media. Understanding these advanced business threats is crucial. Recently completed. View proceedings online.
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
MGBF In The News
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
KUALA LUMPUR, 30 March 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Digital Resilience in the Corporate Sector’ was held in a hybrid setting yesterday at the Element by Westin Kuala Lumpur. The discussion focused on what business leaders need to understand, to ensure business resilience and […]
The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Addressing Weaponised Information in the Media’ was held in a hybrid setting today at the Hilton Kuala Lumpur. The discussion focused on addressing one of the most relevant threats to businesses in the digital economy – cyber threats causing physical and […]
The current floods that have impacted various parts of the country have given rise to an extensive commentary on the response cycles of various stakeholders. It has in turn led to continued crisis communications and statements in the media by agencies and ministries alike. This binary approach to the discussion […]
The formation of a special Cabinet committee to develop strategic measures to safeguard the economy amid the Covid-19 outbreak shows the Malaysian government is serious about creating a balance between the continued safety of the general population and the survival of the economy. In the global context, as many countries […]