Void Deck Cat, a chatbot built by local startup Hidden Singapore, brings players on a free immersive trail around the scenic estate
SINGAPORE – Media OutReach – 18 July 2023 – Come down to Seletar Aerospace Park from 22 July onwards and you will be greeted by Void Deck Cat, an enigmatic cat who communicates with humans over WhatsApp. The “catbot”, built by local startup Hidden Singapore, will bring you and your companions on an immersive trail around the scenic estate where you will solve puzzles as a team, uncover hidden gems, learn secret histories, and redeem surprise gifts from local F&B businesses along the way.
Teams in action playing the Seletar Aerospace Park Trail
The Seletar Aerospace Park Game is a partnership between JTC, the owners of Seletar Aerospace Park, young local startup Hidden Singapore, in collaboration with businesses located within the sprawling estate. The game can be played between 9am and 7pm every day, and is estimated to take between 1 to 2 hours with scheduled breaks in between. You can sign up in person by scanning a QR code on one of the cat standees around Seletar Aerospace Park, or online at www.hidden.sg/seletar/signup.
A soft launch of the trail on 24 June attracted over 160 teams from all over Singapore. Participant Laura Lau, 27, said: “We had a lot of fun exploring the area, solving clues, and left the park knowing so much more about Seletar Aerospace Park! We will definitely come back to the area again.” Regina, a university student who also took part, said: “I signed up with my family members, and I’m glad that I did because this was a pretty fun and memorable outing with them.”
“JTC is excited to collaborate with local startups like Hidden Singapore to leverage technology and adopt this innovative approach to engage with the community. With the launch of the “Catbot”, we hope to attract friends and families to explore the hidden gems within our estate and enhance community awareness on the range of offerings within Seletar Aerospace Park – from history to nature and dining options,” said Ms Eai-Sy Yap, Director of New Estates Business Development and Marketing Division, JTC.
Void Deck Cat is the brainchild of Lim Yee Hung, 37, co-founder of Hidden Singapore. “Not many people know this, but Void Deck Cat is real: I see her every night in my HDB void deck, and she talks to me through her eyes. All I’ve done is translate it for WhatsApp.”
Hashtag: #hiddensingapore #jtc #startups #chatbots #whatsapp #technology #ai
https://www.instagram.com/hiddengame.sg/
https://wa.me/6582410002The issuer is solely responsible for the content of this announcement.
Hidden Singapore
Hidden Singapore was founded in 2021 by two ex-classmates, with the mission of making Singapore a happier place by telling its hidden stories. Their “catbot”, Void Deck Cat, turns ordinary places in Singapore into immersive multiplayer games that allow people to build genuine connections with each other and with the place itself.
Void Deck Cat’s previous achievements include guiding over 4,000 players in one day during the launch of the Thomson-East Coast Line TEL3 launch, in partnership with the Land Transport Authority.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2023”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2023
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and golf. The focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
INDUSTRY DIALOGUE: THE TWO-WHEELER MARKET – MOBILITY, ESG AND THE ASEAN SUPPLY CHAIN
The ASEAN two-wheeler market represents more than 25 per cent of the global market and growing exponentially. What are the business opportunities for Malaysia especially in the context of mobility, ESG and supply chain?
NETWORKING: BUILDING A RESILIENT FUTURE FOR CRITICAL INDUSTRIES
MGBF is hosting a networking session focusing on building a resilient future for critical industries as part of the networking series leading up to ASEAN's Food Security Nexus 2023.
MGBF In The News
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
