The company won in the Infant and Child Nutrition category for its upgraded HK MJN A+ formula.
HONG KONG SAR – Media OutReach – 17 April 2023 – Mead Johnson Nutrition Hong Kong (“Mead Johnson”) clinched the top award for its HK MJN A+upgraded formula in the Infant and Child Nutrition category at the recent Hong Kong Business Greater Bay Area Enterprise Awards 2022. For more than a century, Mead Johnson Nutrition has led the way in developing safe, high-quality, innovative paediatric nutrition products, guided by the mission to nourish the world’s children for a better start in life.
Mead Johnson designed HK MJN A+ upgraded formula to give babies and children the best start in life. Mead Johnson Nutrition made the formula accessible to South China parents with a regionwide campaign. Through the project, Mead Johnson distributes the formula across Mainland China using cross-border platforms whilst driving consumer engagement and improving parent knowledge.
The HK MJN A+ formula is Mead Johnson’s first that included DHA and ARA as ingredients. Since the Hong Kong launch of HK MJN A+ in 2000, consumers have continuously rated it as the top infant milk formula for over ten consecutive years. It is also the leading brand paediatricians recommend for child brain development in Hong Kong. The new HK MJN A+ upgraded formula adds HMO, a nutritional ingredient recognised by top researchers in recent years.
Mead Johnson used online and offline channels to distribute the HK MJN A+ upgraded formula across free trade zones. The company also made product-related information readily available, allowing parents to make the better choice for their children’s nutritional needs.
The engaging HK MJN A+ upgrade launch inspired hundreds of partners and channel customers to assist parents during the launching event. Besides making high-quality infant and child nutrition products accessible, the partner network ensured that parents received quality service and professional assistance. Mead Johnson followed up by sharing scientific knowledge on nutrition and parenting on social media to keep the parents engaged and informed.
The campaign earned positive word of mouth and recommendations by consumers on Wechat, Xiaohungshu, TikTok, and baby vertical social platforms.
“We go beyond providing high-quality products and continue to drive innovation in infant and child nutrition products. We collaborated with healthcare professionals to help parents address concerns and difficulties in baby care and parenting. The goal was to empower parents so they could give their children a better start in life,” said Mr Pankaj Agarwal, General Manager, Cross Border, Hong Kong & Taiwan of Mead Johnson Nutrition (Hong Kong) Limited.
The prestigious HKB Greater Bay Area Enterprise Awards honours outstanding companies for their excellent performance and commitment to driving collaborative and economic development between Hong Kong and the Greater Bay Area.Hashtag: #MeadJohnson
The issuer is solely responsible for the content of this announcement.
About Mead Johnson Nutrition (Hong Kong) Limited
Mead Johnson Nutrition has been established for more than a century. Since its founding in 1905, the renowned infant and child nutrition brand has led the way in developing science-based pediatric nutrition products, guided by the mission to nourish the world’s children for a better start in life. Currently, Mead Johnson Nutrition provides more than 70 products in over 50 countries.
Excellent quality has helped Mead Johnson Nutrition earn the trust of nutritionists and parents. Its dedicated and rigorous approach, continuous innovation, tireless pursuit of excellence, and caring feedback to the community have also helped establish a good brand image.
Mead Johnson Nutrition (Hong Kong) Limited has been in Hong Kong for over half a century. It provides Hong Kong parents with high-quality, science-based products, various parenting information, and professional advice, gaining trust and support from parents.
Mead Johnson Nutrition’s scientists and healthcare professionals are focusing their efforts on the formula for children with special nutrition needs. Mead Johnson Nutrition is one of the very few brands that insists on producing the formula for children with special needs, giving them hope.
For more information, visit 
http://www.meadjohnson.com.hk/
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
A WORKING LUNCH WITH NORDIN: BRANDS, BUSINESSES AND BOYCOTTS
Boycotts are not new. Boycotts are not pretty. Boycotts are about creating fear. The question for business leaders is how to deal with this specific type of crisis before, during, and after a brand or a company has been targeted.
A WORKING LUNCH WITH NORDIN: MALAYSIA’S NEW PLACE IN A RAPIDLY CHANGING WORLD
In the year since the change of government, hundreds of billions in bilateral investments have been announced. Beyond the media headlines, what are the opportunities for businesses to grow in Malaysia in 2024?
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2023”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2023
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
