From customer success stories to new regional leadership team, the machine learning firm taps on sea of opportunity in the fastest-growing region
SINGAPORE –
Media OutReach – 16 November 2022 –
Moloco, a leader in machine learning solutions for growth and monetization,
announced today that digital assets exchange Atom Asset Exchange (AAX) and live streaming application Bigo Live are utilizing Moloco Cloud Demand Side Platform (DSP) to fuel their growth in the South East Asia region.
Powered by Moloco’s proprietary machine learning algorithms, the
Moloco Cloud DSP empowers growth marketers to leverage their own unique, first-party data to increase the returns on their advertising campaigns. Moloco Cloud DSP uses Deep Neural Networks to provide rapid and sustained return on ad spend (ROAS) through machine-scale automation. The prediction models are constantly updated, enabling marketers to consistently maximize return of investments on any goal: cost per install (CPI), cost per action (CPA), and ROAS.
AAX, the first exchange to use the Satoshi Standard (SATS) to drive the adoption of Bitcoin as well as the first to be powered by LSEG Technology, partnered with Moloco to better target high quality users who would not only download their app, but also sign-up and deposit. Together with Moloco, AAX created dynamic pricing ads, starting initially with 4 markets before expanding the campaign to encompass 40 markets covering Asia, Europe, South America, Africa and the Middle East. Overall, the campaign exceeded CPA targets by 75% on Android and 25% on iOS.
Meanwhile, live streaming application Bigo Live was also able to leverage Moloco’s Cloud DSP service for enhanced advertising. Developed by Singapore-based BIGO Technology, Bigo Live utilizes Artificial Intelligence and Real Time Communications to connect diversified communities around the world. The Bigo Live team partnered with Moloco to identify valuable, active users that would support their global expansion. Moloco brought to the table access to global inventories, enabling Bigo Live to expand to over 20 geographies, and guidance on iOS StoreKit Ad Network (SKAN) adoption when Apple’s SKAN system first debuted. The campaign also conducted A/B testing on creatives to enable further data-driven optimizations. Ultimately, the campaign exceeded CPA and CPI goals by 10-15%, depending on the geography.
To support Moloco’s continued expansion in South East Asia, the firm has further announced the appointments of
Yu-Sien Low as Head of Demand Side Platform (DSP) Business, SEA & ANZ and Junho Lee as Head of Retail Media Platform (RMP) Business, SEA & ANZ to head up its two flagship business units.
Yu-Sien Low first joined Moloco in May 2021 as Director, Head of Account Management for Greater China and South East Asia. She previously worked in Google Singapore in the account management team and drove operational excellence. Prior to Moloco she was Head of Mid-Market, SEA in Criteo Singapore where she joined as a founding member.
“I’m honored to spearhead Moloco’s expansion in three of our most dynamic markets – South East Asia, Australia and New Zealand. We live in an era where ‘walled gardens’ like Facebook or Google threaten to block access to data and, by consequence, growth opportunities. Through Moloco’s deep learning and machine learning technology, I look forward to leveling the playing field and supporting companies of all shapes and sizes in unlocking their potential,” said
Yu-Sien Low, Head of DSP Business, SEA & ANZ. Junho Lee will head up Moloco’s RMP Business in SEA and ANZ to enable eCommerce players to drive Retail Media transformation with the right level of technologies. Before joining Moloco, Lee worked for Amazon Web Services for 6 years where he contributed in building new business practices over partner ecosystems and scalable cloud sales practices. He also held roles at leading IT companies including Samsung Electronics, Vodafone, and SK Telecom
Junho Lee, Head of RMP Business, SEA & ANZ said, “It’s a critical time for eCommerce marketplaces in South East Asia, Australia and New Zealand. As they look for solutions to propel their next stage of growth, Retail Media presents a market value of USD$100 billion in 2022 with rapid growth expected over the next 5 years. I’m excited to bring Moloco’s Machine Learning-based solution to market to transform eCommerce marketplaces and drive higher ROAS for merchants with relevant and personalized sponsored product recommendations based on real-time shopper behavior.”
For further information, please visit:
www.moloco.com Hashtag: #Moloco
About Moloco
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.
About AAX
AAX is a top-tier digital assets exchange that caters to a global audience, with a vision of bringing the benefits of digital assets to everyone. Through an accessible range of products and by contributing to the conversation about digital assets and culture, we aim to empower the estimated 96% of people worldwide who do not yet own Bitcoin and other digital assets to build better and more inclusive economies.
Favored by more than three million users in over 160 countries, AAX is the first exchange to use the Satoshi Standard (SATS) to drive the adoption of Bitcoin. We are also the first to be powered by a world-class matching engine, offering high-yield savings packages, 200+ spot pairs, deeply liquid futures markets, regular discounts on major tokens, and a range of on-and off-ramp products.
Aax.com
About Bigo Live
Bigo Live is one of the world’s fastest-growing social live streaming platforms where users broadcast in real-time to share life moments, showcase their talents, and interact with people from around the world. Bigo Live has more than 400 million users in over 150 countries that represent 22 different languages. Launched in March 2016, Bigo Live is owned by BIGO Technology, an RTC (Real Time Communications) based products and services technology company based in Singapore.
For more information on Bigo Live please visit Bigo.tv or download Bigo Live on the App Store or Google Play.
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]