- Safeguarding the health of up to 40,000 spectators at the first mask-off major sports event at Hong Kong Stadium since the pandemic
- Setting up hand sanitiser stations at 75 key locations across the Stadium to provide convenient access to the spectators and VIPs on hygiene protection so that everyone can enjoy the exciting games between 28 international teams to the fullest
HONG KONG SAR – Media OutReach – 28 March 2023 – Since 2021, Reckitt’s brand Dettol has collaborated closely with the Hong Kong Rugby Union to support world-class sporting events, and the brand is proud to be the Official Hygiene Partner of the Cathay/HSBC Hong Kong Sevens again this year. Although Hong Kong is moving into a new post-pandemic phase, the general public remain conscious of hygiene awareness. Dettol will help implement enhanced hygiene protocols for spectators to support this first mask-off rugby international tournament in Hong Kong since the pandemic. With no social distancing measures in effect, the tournament will see 16 men’s teams and 12 women’s teams from across the world battle it out over three days to a full house of up to 40,000 spectators from 31 March to 2 April 2023.
“At Reckitt, we seek out new opportunities to build shared success with our partners. It is our great honour to collaborate with the Hong Kong Rugby Union again to protect all fans attending the Hong Kong Sevens tournament so that everyone can fully enjoy the three-day event. With mass events returning to the city, the level of hygiene and health will remain a priority for many as the population has become accustomed to it.” said Boudewijn Feith, General Manager, Hong Kong/Taiwan at Reckitt.
“As one of the world’s most trusted disinfectant brands, Dettol will continue to protect everyone’s best moments with our expertise to help Hong Kongers safely embrace this new post-pandemic phase, that is free from masks and social distancing measures.”
Dettol will promote positive public hygiene practices and provide easy access to its widely trusted hygiene and disinfectant products throughout the tournament, keeping with Reckitt’s purpose of pursuing a healthier and cleaner world built on the foundation of good hygiene.
Safeguarding People’s Health with Dettol’s Trusted Products
Throughout this international rugby celebration, Dettol will provide onsite hygiene protection by placing Dettol hand sanitiser stations at 75 key locations across the Hong Kong Stadium, including concourse, entrances, security check zones and executive suites. This level of protection is important to ensure the safe and confident entrance into a new phase of hygiene behaviour at mass participation events. The deployment of Dettol’s sanitising stations will also help the spectators maintain good hygiene and stay healthy amid the cold and flu season.
“We are excited to welcome a full house of nearly 40,000 fans back at the Stadium as we bring the flagship event back in full swing this year. The crowd can enjoy every game to the fullest with all social distancing measures being lifted, and our partnership with Reckitt and Dettol is instrumental to the event’s success. We look forward to achieving another milestone together following our successful partnership last November,” said Bryan Rennie, General Manager of Commercial and Business Development of the Hong Kong Rugby Union.
Globally, Dettol has partnered with many leading organizations and supported major events worldwide, including the Birmingham 2022 Commonwealth Games, the English Football Association (FA), Cricket Australia, Hilton Hotels, British Airways, SF Express, Deliveroo, and Uber Taxi to deliver its brand purpose of protecting what people love.
Hashtag: #Reckitt #Dettol
The issuer is solely responsible for the content of this announcement.
About Reckitt:
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of close to 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us, at 
Reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About Dettol
Dettol is a leader in germ protection helping families protect what they love for over 80 years through better hygiene. Founded in trust, efficacy and education, Dettol’s purpose is to ensure everyone has the right to good hygiene and, with its wide range of personal care and home care products, is continuing its fight to empower everyone with the knowledge to build positive and long-lasting hygiene habits.
For more information, please visit: https://www.dettol.com.hk/en/
About HKRU
The Hong Kong Rugby Union (HKRU) was founded in 1952, and became an affiliated union of World Rugby in 1988. In 1968, the HKRU became a founding member of Asia Rugby and remains committed to the development of the game in Asia. In 2008, the HKRU presented the first neutral-venue Bledisloe Cup – followed by a second match in 2010. In 2013, the HKRU hosted the first British & Irish Lions match played in Asia and the following year hosted the first regional Olympic qualifier tournament for Rugby Sevens. The HKRU is a member of the Sports Federation & Olympic Committee of Hong Kong, China and provides competitive and social rugby opportunities for men and women at every age and skill level. For more information, please visit: https://www.hkrugby.com/
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
THE SOUTH CHINA SEA: CENTRAL TO ASEAN’S BUSINESS FUTURE?
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
MGBF ROUNDTABLE: THE STRATEGIC CONVERGENCE OF MEDIA AND BUSINESS INTELLIGENCE
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2024”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2024
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
