With recent data privacy trends and rising advertising costs, companies must reevaluate how they can be found by their customers without escalating marketing spend.
SINGAPORE – Media OutReach – 24 September 2021 – Stridec Worldwide (“Stridec”), a Singapore-based SEO agency recently awarded by Clutch as one of the top SEO companies in Singapore for 2021, is advocating for businesses to adopt a SEO-centric approach to their digital marketing strategies moving forward, to establish and maintain their digital presence across the internet, in light of the recent developments announced by tech giants such as Apple and Google with regards to data privacy of users online.
With Apple’s rollout of its App Tracking Transparency (ATT) framework, and Google’s move towards scraping third-party cookies from its Chrome browser, the impact and implications to advertisers worldwide who have religiously relied on such technologies for their audience targeting and marketing campaigns cannot be overstated.
The issue of user data privacy and tracking people’s online activity is a thorny one that has been the subject of heated debate for years. In recent years, the consumer public has become increasingly vocal about this issue, and with more governmental regulations on how tech companies handle such data, it is inevitable that leading tech companies will make moves to appease their massive user bases while also strengthening their market positions.
Such developments have for better or worse created yet another set of challenges for businesses – especially the smaller players – to overcome, while still navigating their way through a plethora of digital marketing complications amid a weak economy brought on by the worldwide pandemic. Many advertisers have already expressed fear that their campaigns will be less effective and precise than before, resulting in increased marketing costs yet with poorer results.
Businesses need a more long-term, viable and sustainable approach to establishing their online presence without having to be held ransom every now and then by the shifting digital marketing landscape.
The answer lies in search engine optimisation (SEO), and Stridec has been advising brand and business owners to recalibrate their digital strategies with SEO being the centrepiece around which other marketing tactics revolve.
“SEO is the only marketing instrument that does not depend on invasive user data to achieve its objectives and generate the desired results”, explained Mr. Alva Chew, resident SEO expert and consultant at Stridec.
“SEO does not need to know nor track your audience’s demographic details, online buying history, or browsing behaviour, to work. All you need to get SEO to work is users’ search intent, which can be gleaned from publicly available data, simply by taking a deeper read into the search engine results that show up whenever you perform a search,” Mr. Chew elaborated.
Shifting to an SEO state of mind that grounds the brand’s overall digital marketing strategy has paid off nicely for both consumer-facing and B2B businesses that have embarked on it.
A Singapore homegrown bakery has been able to grow its online sales for birthday cake as well as festive products such as mooncakes and CNY goodies from scratch, purely on the strength of its SEO strategy, generating on average 5 times the return on investment (ROI). More importantly, it was able to reduce spending on social media ads without a decline in sales.
In addition to sidestepping the limitations brought about by the aforementioned data privacy changes, adopting an SEO-oriented marketing methodology serves as a long-term replacement for tactical, in-the-moment marketing activities that do not build and accumulate benefits over time.
Understanding this, an established security company specialising in CCTV camera surveillance has focused heavily on search engine optimisation and managed to maintain its market share against larger competitors while at the same time expanding into new opportunities that yield new revenue streams, through its strong ranking performance on the search engines.
Besides Apple and Google, other technology companies, including Microsoft, are also actively looking into replacing current tracking technologies such as cookies and user identification with newer implementations, such as contextual targeting, implying a more fragmented marketing ecosystem in the future.
Businesses and their marketing teams will have their work cut out for them moving forward. It is therefore crucial that they build their marketing strategies on a foundation that remains stable and sustainable over a long period of time, and SEO leads the pack in this regard.
Companies would do well to quickly realign their current marketing activities to the new reality and establish SEO at the heart of the overall online strategy to improve their winning chances. And Stridec is ready to help them on this journey.
To learn more about Stridec and the seo services that it offers, visit https://www.stridec.com/.
About Stridec Worldwide
Stridec is a digital marketing agency that specialises in SEO and Ecommerce solutions with a mission to help brands Get Found Online. Using its proprietary “Awesome in B.E.D.” framework, Stridec helps businesses acquire more traffic, customers and revenue to stay ahead of the competition and dominate their markets.
Stridec focuses on helping clients build long-term, strategic online assets that deliver sustainable Return on Investment (ROI) for years to come.
For more information on Stridec, visit https://www.stridec.com/
#Stridec
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]