The Music Festival created a lifestyle beloved by young people with its fresh “content”
The Music Festival, themed “Another Life,” aimed to inspire the idea that life should be an adventure rather than a routine, breaking free from the shackles of repetitive daily life. It encouraged attendees to step out of their comfort zone and embrace the passion for life and the splendor of music and art. Jie Li, President of Alibaba Pictures, said, “This ‘work’ integrates various elements of lifestyle, including music, travel, art, and markets, bringing together the ceremonial aspects, memorable moments, and iconic landmarks that music fans care about into one setting. It can be described as both a unique music festival performance and an ideal lifestyle that young people aspire to and can relate to.” Li pointed out that this innovative form of content organization represents Xiami Music Entertainment’s advocacy of “new emotions, new expressions, and new experiences” in music creation, to provide diverse consumer experiences for live entertainment attendees.
27 selected domestic and international acts + a sunrise special session with marvelous creativity that caters to the preferences of young people
Aranya is a well-known cultural landmark in China, offering a rich and diverse artistic space as well as refreshing and breathtaking coastal scenery. It has become a vacation and leisure destination for young people. The Music Festival embraced values of freedom, romance, and quality, aiming to bring warmth, passion, and inspiration to music fans through independent and heartfelt musical expressions. The collaboration between these two brands, with their aligned tones and complementary qualities, provided a two-way exchange between music and quality lifestyle.
In terms of lineup, the Music Festival boasted an impressive selection of 27 domestic and international musicians, creating a lineup that can be described as a “battle of the gods”. It featured internationally renowned bands such as Suede, MONO, Blue Foundation, the Fin, and She Her Her Hers. It also included female musical forces like Chen Qi Zhen, Wei Ru Xuan, Nova Heart, and the Impossible Trinity Band (不可能三角乐队). Additionally, there are hardcore rock bands like Painkiller, The Traveler, PAN!C, and Wa Chi, as well as avant-garde and emerging bands like No Party for Cao Dong and Chair Band. The overall lineup presented an international and diverse range of musical talents.
Among them, the legendary British band Suede delivered an energetic one-hour closing performance. Despite being in his 50s, frontman Brett Anderson’s energy remained undiminished, captivating the 20,000-strong crowd with their song “Turn Off Your Brain And Yell”.
In terms of organization, the music festival adopted a “2+1” outdoor festival format, with two nights of official performances accompanied by an independent “pre-party” night. This not only served as a special welcome gesture for devoted fans who arrived early but also added a touch of grandeur to the overall festival experience.
One particularly noteworthy addition to the 2023 Aranya Xiami Music Festival was the introduction of the unique “Sunrise Session” special project. Collaborating with visual artist Yu Tian, the leading Chinese instrumental rock band Wang Wen presented a rare and immersive sunrise music performance by the seaside at dawn, creating a truly unforgettable and ethereal ambiance.
The Aranya Xiami Music Festival’s distinctive music presentation and format has garnered significant popularity among young attendees. Data revealed that 55% of the festival’s attendees were between the ages of 18 and 29, with an impressive 94% coming from various cities, with the festival starting to establish brand recognition among young music fans.
Innovative multi-scene approach and expression of lifestyle brought differentiated experience, earning praise from music enthusiasts
The 2023 Aranya Xiami Music Festival focused on creating unforgettable experiences, establishing itself as a landmark vacation music festival.
In terms of lifestyle expression, the festival introduced the “Lifestyle Market” project, seamlessly integrating branding, art, food, leisure, exhibitions, vacations, and music performances. This comprehensive approach not only showcased aesthetic art but also cultivated an engaging and dynamic atmosphere throughout the festival grounds.
The dining and culinary area, featuring over 30 food stalls, offered a wide range of services, including catering, merchandise and charging stations. Festivalgoers indulged in the festival’s signature drinks and dishes, such as Aranya Sunrise, Shrimp Dopamine, and Thai-style shrimp chips, which were exclusively available at the Aranya Xiami Music Festival and received high praise from music fans.
Moreover, iconic architectural landmarks like the Aranya Community Lonely Library and Aranya Hall, as well as cultural spaces like A Theater, Seaside Inn, bars, and cafes, became essential lifestyle destinations for festivalgoers during the event, providing them with memorable experiences beyond the music performances.
In terms of user experience, this year’s Aranya Xiami Music Festival has introduced many innovations. It not only provided privileges such as priority purchase and free reservation of sunrise sessions for “Tao Piao Piao” and “Damai” joint members under the industry’s first “Movie + Performance” membership system called “Taomai VIP”, but also offered “Seven Special Gifts” for “Taomai VIP” members, including 30-minute early entry for Black Diamond members, free customized drinks by redeeming Black Diamond member points, and free on-site photography. These privileges gave “Taomai VIP” users a unique sense of exclusivity. In addition, separate women’s toilets were set up at the music festival venue, demonstrating a warm and considerate response to the needs of female attendees, which was praised by many female music fans.
The Aranya Xiami Music Festival is not just a handful of music performances, nor a seaside trip, but more like an annual gathering of music fans, where everyone can realize multiple Another Life, experience an ideal life that integrates music, travel, and art, among others. It offers a sense of freedom and a carefree existence, like the wind.
Hashtag: #AlibabaPicturesGroup
The issuer is solely responsible for the content of this announcement.
About Alibaba Pictures
Alibaba Pictures is listed on the main board of The Stock Exchange of Hong Kong Limited (stock code: 1060). It is an Internet-driven integrated platform that covers content production, promotion and distribution, IP licensing, cinema ticketing management, and data services for the entertainment industry.
Alibaba Pictures’ company website: 
http://www.alibabapictures.com
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2023”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2023
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and golf. The focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
INDUSTRY DIALOGUE: THE TWO-WHEELER MARKET – MOBILITY, ESG AND THE ASEAN SUPPLY CHAIN
The ASEAN two-wheeler market represents more than 25 per cent of the global market and growing exponentially. What are the business opportunities for Malaysia especially in the context of mobility, ESG and supply chain?
NETWORKING: BUILDING A RESILIENT FUTURE FOR CRITICAL INDUSTRIES
MGBF is hosting a networking session focusing on building a resilient future for critical industries as part of the networking series leading up to ASEAN's Food Security Nexus 2023.
MGBF In The News
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
