The Fall 2023 Essentially Beautiful Pop-Up at Seoul’s Lotte World Mall Atrium (1F). Opens daily at 10:30 – 22:00 from July 3 to 15, 2023
Both design excellence and performance luxury are integral to TUMI’s DNA, resulting in products that not only look good but also exceed expectations when it comes to function, durability and sustainability. The Fall 2023 Essentially Beautiful Pop-Up brings these elements together with a sculptural facade styled after the contours of the TUMI 19 Degree Aluminum and a series of installations that explore the creative and cultural universe of TUMI’s Hypercraft design concept. Defined as being hyper-focused on quality and high performance through elevated craftsmanship and innovation, Hypercraft perfectly characterizes TUMI’s approach to design and sets the tone for this must-see pop-up.
South Korean pro footballer and TUMI Crew member Son Heung-min attended the Fall 2023 Essentially Beautiful Pop-Up’s launch event on July 3, 2023
One of the key highlights of the pop-up is a locker-inspired display featuring collectibles and merchandise signed by South Korean pro footballer and TUMI Crew member Son Heung-min. Another zone dedicated to the modern Tegra-Lite® collection features a tunnel crafted of colored Tegris, the exceptionally strong material used in hardside pieces, that makes for a unique photo opportunity.
The TUMI Hypercraft Sculpture paying tribute to TUMI’s iconic 19 Degree design
Perhaps most striking is the multidirectional perspective sculpture by American artist and Perceptual Art pioneer Michael Murphy that pays tribute to TUMI’s iconic 19 Degree design. The artwork, titled TUMI Hypercraft Sculpture, made of seemingly disorganized suspended elements, takes pride of place in the center of the pop-up and plays on the viewer’s perception, creating an illusion of a 19 Degree Aluminum piece morphing into the TUMI logo letter “T” as you walk around it.
The pop-up experience also highlights TUMI’s latest collection launch, Alpha X, and the innovative material that makes it even more durable than the signature Alpha. The display uses the collection’s raw material to create an eye-catching Alpha X-themed wall.
“We’re thrilled to be presenting a manifestation of our brand and the Fall 2023 collection through the Fall 2023 Essentially Beautiful Pop-Up,” said Victor Sanz, Creative Director, TUMI. “TUMI’s relentless pursuit of excellence and passion for what we do is displayed beautifully through the installations. Collaborating with Michael Murphy and Son Heung-min underlines our obsession with finding beauty in the details and constantly elevating performance.”
“I’m thrilled to be a part of TUMI’s pop-up – and even more so that we’re in my home country. Excited that everyone gets to experience the Essentially Beautiful campaign in this special place,” said Son Heung-min.
Opening festivities kicked off with a private VIP event alongside a guest appearance by Son Heung-min greeting the attending media and TUMI fans.
Visit the TUMI Fall 2023 Essentially Beautiful Pop-Up from July 3-15, 2023, between 10:30-22:00 at Lotte World Mall Atrium (1F) and discover the full Fall 2023 collection at TUMI.com.
Hashtag: #TUMI
The issuer is solely responsible for the content of this announcement.
About TUMI
Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.
For more about TUMI, visit TUMI.com
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2023”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2023
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and golf. The focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
INDUSTRY DIALOGUE: THE TWO-WHEELER MARKET – MOBILITY, ESG AND THE ASEAN SUPPLY CHAIN
The ASEAN two-wheeler market represents more than 25 per cent of the global market and growing exponentially. What are the business opportunities for Malaysia especially in the context of mobility, ESG and supply chain?
NETWORKING: BUILDING A RESILIENT FUTURE FOR CRITICAL INDUSTRIES
MGBF is hosting a networking session focusing on building a resilient future for critical industries as part of the networking series leading up to ASEAN's Food Security Nexus 2023.
MGBF In The News
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
