Warner Bros. Discovery partners with Shell for the premiere of adrenaline-filled local show ‘Dare to Ride’ featuring Asia’s most iconic bike routes
Six celebrity bikers overcome unique obstacles as they bike across Indonesia, Malaysia, Philippines, Vietnam, Thailand, and India
New local series in partnership with Shell (6×30) premieres across Southeast Asia and India between June 25 to July 30, 2022
SINGAPORE – Media OutReach – 29 June 2022 – Warner Bros. Discovery has partnered with Shell for a brand-new, adrenaline-filled show, “Dare to Ride”, which premiered on Discovery Southeast Asia (SEA) and India on June 25, 2022, at 9PM (SEA/PH), 8PM (BKK/JKT), 8PM (IND).
“Dare to Ride” showcases some of Asia’s most accomplished riders as they attempt to conquer the region’s most iconic routes with just their bikes, their wits, and their technical knowhow. The show is narrated by Steve Crombie, a world-renowned professional adventure motorcyclist who has already conquered many extreme terrains and roads in Asia and around the globe.
Lynn Ng, VP Head of Factual & Lifestyle SEA and Head of Content Operations APAC, Warner Bros. Discovery, said: “Warner Bros. Discovery remains committed to championing local storytelling and homegrown talent and we are pleased to partner with Shell on a new series that showcases the beauty of Asia through a fresh perspective. Featuring the stunning sceneries of Indonesia, Malaysia, Philippines, Vietnam, Thailand, and India, Dare to Ride puts audiences in the front seat as renowned riders strive to overcome physical, geographical, and cultural obstacles. Combining adventure and emotion with unique histories, cultures and landscapes, this is much more than a journey across Asia’s most challenging roads, it is also a journey of the soul.”
Elaine Chen, GM Consumer Road Sector, Shell Global Marketing, said: “At Shell, collaboration is one of our key attributes, and we’re very happy to collaborate with one of the biggest broadcast partners in the world, Warner Bros. Discovery, to showcase the courage of our passionate bikers to outride anything in Dare to Ride series. Most importantly, as part of our strategy to humanise the brand, we’d love our audience to experience the joy of new adventures along with their passion for riding because with Shell Advance, however, and wherever you ride, we are always here for you.”
MediaCom APAC plays a major role being the enabling factor behind the collaboration.
Zeljana Unkovich, Regional Strategy Director, MediaCom APAC, said: “We are delighted to have been able to bring together two of our key partners to create something beyond the boundaries of traditional media. This collaboration celebrates their shared pioneering spirit and invites audiences on the adventure at the same time.”
The first episode (premiered on June 25) takes audiences to Indonesia, where video journalist Arsal Bahtiar accepts the challenge of riding a scooter on an arduous journey to the top of Mount Bromo, an active volcano in East Java. The nail-biting episode unveils whether the motorbike, designed for city streets, can handle rocky roads, steep mountain trails, and a vast sandy desert.
Episode 2 (premiere on July 2) follows Pro Skateboarder Pa’din Musa across Malaysia as he tackles everything the jungle can throw at him with an underbone motorcycle, also known as “kapcai” in Malaysia, designed for everyday use on the roads. Pa’din puts the iconic vehicle through an ultimate off-road test as he takes it over rocky rivers, muddy trails, wet grass and slippery slopes.
Episode 3 (premiere on July 9) sees Filipino radio and TV personality Samir Gogna (Sam YG) takes on the ride of his life with a journey from Manila to Dicasalarin Cove, one of the most beautiful spots in the Philippines. Riding a touring motorcycle through the scorching sun and pouring rain, the adrenaline junkie is pushed beyond his limits, fighting dehydration, exhaustion, and curveball challenges thrown at him along the way.
Episode 4 (premiere on July 16) brings audiences to Vietnam with Photojournalist Tran Tuan Viet, who will challenge his knowledge of Hanoi as he attempts to be a motorcycle tour guide for the day. Armed with only a vintage motorcycle and his wits, Viet takes three tourists on a trip filled with food, history and culture.
Episode 5 (premiere on July 23) takes viewers to Thailand, where actor and adventurer Ray MacDonald learns what it’s like to be a true hero of the streets, spending a day in the shoes, or wheels, of a Chiang Mai motorcycle delivery rider. As delivery riders depend upon their rating, even a single missed order can lose them time, money and business. As such, Ray must be on high alert as he weaves through the mayhem of motor vehicles in Thailand to stand any chance of a 5-star review.
The final episode (premiere on July 20) sees bike-lover Fakira Tiwari tackle an epic 200km journey across India, travelling from the old to the new, from the mountainous terrain of Nashik to Mumbai’s Gateway of India, before sunset. Along the way, he must deliver a gift of books to a remote village school. He will face punishing village trails with long stretches of silence and isolation before hitting the chaotic and intimidating expressways of Mumbai.
Dare to Ride highlights Southeast Asia’s position as one of the world’s best places to motorcycle, as the show entertains and informs audiences of the region’s natural beauty, culture, and history. The show marks Warner Bros. Discovery’s first-ever partnership with Shell and reflects Warner Bros. Discovery’s reputation for quality entertainment and commitment to bringing more locally relevant content to audiences.
Dare to Ride is produced by HJ Production in association with Trifecta Collective Sdn Bhd. The executive producer is Henry Ambarita.
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, WB Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]