HONG KONG / KUALA LUMPUR / TAIPEI / SINGAPORE – Media OutReach – 22 February 2023 – Sustainability is a top priority for Watsons, so the brand introduced the “Greener Stores Global Framework” last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts. To further the mission, today, Watsons has announced its cross-over campaign with MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Hong Kong, Malaysia, Taiwan and Singapore.
Cross-over with MIRROR, Go Green Together
The Go Green with MIRROR campaign aims to encourage customers to take positive actions in their daily lives to make more sustainable choices. The idea is that if everyone makes a small difference every split second, the impact would be enormous if we do it together. During the kick-off event, MIRROR performed their brand new song: “GO GREEN” and shared with the audience the green actions they have taken in their daily lives. Overseas Watsons followers enjoyed the livestreaming event as representatives from the 4 Asian markets interacted with MIRROR onstage to promote sustainable lifestyle.
Malina Ngai, CEO of A.S. Watson (Asia & Europe) says, “A.S. Watson is the world’s largest international health and beauty retailer based in Hong Kong. MIRROR is also a very popular and successful singing group, born and made in Hong Kong. Both of us are representing Hong Kong’s spirit. Mirror reflection means infinite possibilities, which coincides with our brand’s belief and inspires our collaboration.”
“I hope MIRROR will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future. Together, by sharing happiness, positivity, care and love to ourselves, our communities and our planet with “The New Beautiful” initiative, Watsons strives to create a better world for all.”
The Low-Carbon Virtual Green Garden
At the same time, Watsons has developed an interactive inapp game in Watsons SG App to promote sustainability where Watsons members can create their own virtual Green Garden. By completing various green tasks from 11 February – 30 March 2023, Watsons members can establish a greener lifestyle through “Skip it” (Reduce); “Bring it” (Reuse) and “Keep it” (Recycle). The App will then estimate the carbon emission savings for each green task completed and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects in Rimba Raya, Indonesia. The project is estimated to offset 900 tonnes of CO2 and make a bigger impact on our planet in parallel to its green actions. Customers in Malaysia, Singapore and Taiwan can play the game on the Watsons App, while customers in Hong Kong can play the game via the MoneyBack app.
To reward Watsons members for completing the green missions, Watsons’ all-time favourite Sustainable Choice products will be awarded when the designated number of virtual trees have been planted in the virtual Green Garden. The sustainable products include Watsons Green Tea Bamboo Toothbrush (1’s), Naturals By Watsons Lavender Hand Sanitising Spray 60ml and Watsons Love My Glow Moisturising Capsule Mask (5’s). Qualified members would be able to collect them from their preferred Watsons store upon receiving email notification.
Dance Challenge for Greener Lifestyle
“GO GREEN” is MIRROR’s brand new song composed by the group. It will be aired in Watsons stores across Hong Kong, Malaysia and Taiwan and it will be strategically aired in Singapore, reminding customers that green actions can be a part of their lives, and it can be as simple as snapping their fingers. Stores at selected participating Asian markets will be turned into MIRROR GO GREEN Flagship Stores to promote the message of low-carbon living. Furthermore, customers can participate in a dance challenge on social media to spread the impact of MIRROR across Asia and to create a more sustainable future.
For more information, download the Watsons SG App now to engage in a more sustainable lifestyle with MIRROR!
The issuer is solely responsible for the content of this announcement.
About Watsons International
Watsons is Asia’s leading health and beauty retailer, currently operating over 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets. Watsons takes care to provide personalised advice in health, beauty and personal care on top of its market-leading product range, helping customers to LOOK GOOD, DO GOOD, FEEL GREAT every day.
Watsons has launched a variety of GO GREEN programmes to encourage customers to lead a sustainable lifestyle. Its Greener Stores Global Framework provides customers with more than 1,600 sustainable products to reduce the use of plastic and has launched a cross-regional plastic container recycling programme. Up until now, more than 1 million plastic containers have been recycled for creating a better world.
Watsons believes in a new kind of beautiful, that everyone’s body, mind and spirit can bring positive energy and loving care to the people around us, the community and the planet. Learn more about #TheNewBeautiful at www.watsonsasia.com.
About Watsons Singapore Watsons is Singapore’s leading beauty and health retailer with close to 100 stores located islandwide, including their enhanced health platform with 38 pharmacies located within the key stores. Their aim is to bring more value to customers’ lives, and enable them to “look good, do good and feel great”. Watsons clinched the top spot for ‘Personal Care Store’, ‘Best Retail Loyalty Card’ and won the ‘No. 1 in Asia’s Top 1000 brands’ by Nielsen and Campaign Asia for the 13th consecutive year this year. Watsons is also Retail Asia Awards’ winner for ‘Health & Beauty Retailer of the Year – Singapore’ consecutively from 2021-2022; besides being conferred the title of 2021-2022 Top Employer by Influential Brands and HR Asia Best Companies to Work for by Asia Award 2021.
Expanding on the global digital arms race that governments and corporations are engaged in, this full-day forum will see industry leaders speak, and four interactive panel sessions. Event date: 21 March 2023. Contact us to book your seats now!
The threat matrix has evolved to include information warfare, cyberspace incursions, big data and behavioural communications. Business leaders need to be aware of these threats to survive. What are you doing as a key stakeholder?
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
KUALA LUMPUR, 30 March 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Digital Resilience in the Corporate Sector’ was held in a hybrid setting yesterday at the Element by Westin Kuala Lumpur. The discussion focused on what business leaders need to understand, to ensure business resilience and […]
The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Addressing Weaponised Information in the Media’ was held in a hybrid setting today at the Hilton Kuala Lumpur. The discussion focused on addressing one of the most relevant threats to businesses in the digital economy – cyber threats causing physical and […]
The current floods that have impacted various parts of the country have given rise to an extensive commentary on the response cycles of various stakeholders. It has in turn led to continued crisis communications and statements in the media by agencies and ministries alike. This binary approach to the discussion […]
The formation of a special Cabinet committee to develop strategic measures to safeguard the economy amid the Covid-19 outbreak shows the Malaysian government is serious about creating a balance between the continued safety of the general population and the survival of the economy. In the global context, as many countries […]