The inaugural report reveals that enhancing brand influence is the top priority for businesses in APAC
The Asia-Pacific (APAC) region is a key global growth engine, accounting for more than one-third of total global GDP. Corporate communications in this region is challenging due to diverse languages and cultures, as well as the uneven adoption of communications technologies.
With the participation of various APAC partners, PR Newswire surveyed 948 public relations and communications professionals from 10 major markets, to explore the top corporate communications challenges and channels, as well as trends in communication strategies and corporate news production.
These markets are Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, Thailand and Vietnam.
Some of the key findings:
- The top three communications challenges among APAC businesses are content production (55%), measuring the impact of communications (54%) and budget constraints (51%).
- The top distribution channels for corporate news are: News websites (70%), social media (60%), official websites (58%) and print media (56%).
- This year, 37% of businesses plan to increase their earned media budget, with larger businesses (over 1,000 staff) showing a greater willingness to do so compared to their smaller counterparts.