The inaugural report reveals that enhancing brand influence is the top priority for businesses in APAC
The Asia-Pacific (APAC) region is a key global growth engine, accounting for more than one-third of total global GDP. Corporate communications in this region is challenging due to diverse languages and cultures, as well as the uneven adoption of communications technologies.
With the participation of various APAC partners, PR Newswire surveyed 948 public relations and communications professionals from 10 major markets, to explore the top corporate communications challenges and channels, as well as trends in communication strategies and corporate news production.
These markets are Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, Thailand and Vietnam.
Some of the key findings:
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- The top three communications challenges among APAC businesses are content production (55%), measuring the impact of communications (54%) and budget constraints (51%).
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- The top distribution channels for corporate news are: News websites (70%), social media (60%), official websites (58%) and print media (56%).
- This year, 37% of businesses plan to increase their earned media budget, with larger businesses (over 1,000 staff) showing a greater willingness to do so compared to their smaller counterparts.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
THE SOUTH CHINA SEA: CENTRAL TO ASEAN’S BUSINESS FUTURE?
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
MGBF ROUNDTABLE: THE STRATEGIC CONVERGENCE OF MEDIA AND BUSINESS INTELLIGENCE
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2024”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2024
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
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