Kuala Lumpur, August 2018 – Nippon Paint Malaysia (Nippon Paint) has recently bagged two highly acclaimed industry awards, adding to the brand’s list of accolades. Nippon Paint took home the Platinum Award for the Household Products Category award for the Reader’s Digest Trusted Brand Awards 2018, marking their 13th Year of consecutive win, as the consumers’ most trusted brand amongst other industry players. Adding to that, Nippon Paint also recently won the Gold award under the Consumer Services category at THE APPIES 2018, which recognizes the industry’s best marketing ideas.
The Reader’s Digest Trusted Brands Award Malaysia 2018 is judged based on The Trusted Brand Rating (TBR) and is calculated by combining the average scores from the six pillars of trust and the number of people rating each brand. The six pillars of trust include – Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. For the past 20 years, Readers Digest Awards has selected the most trusted brands and players amongst various industries across five countries such as Malaysia, Singapore, Philippines, Taiwan and Hong Kong.
Held annually, THE APPIES award showcases the best marketing campaigns and ideas across Asia and rewards the top campaigns across six categories including Consumer Durables, Consumer Services, Food and Beverage, Non-food FMCG, Business Services, and Government, Cultural, Social and Environmental campaigns. This year’s edition of THE APPIES marks the third Malaysian edition before a judging panel of esteemed industry leaders who takes their expertise to the next level, awarding deserving brands with recognition of THE APPIES award.
“We at Nippon Paint are truly humbled by both of these industry recognitions. We will continue to provide the best possible customer experiences that allows us to better engage with them through the introduction of fresh and innovative products and at the same time, to meet their ever-changing needs and demands.
“One of our latest additions to our coatings solution includes our Child Wellness Range, the first child-friendly coatings in the industry. The introduction of this range has generated a positive response in across all aspects whilst our campaign enabled us to reach out towards the right target audience”, said Siow Shy Teng, head of retail marketing of Nippon Paint Malaysia.
“We are indeed glad that we’ve earned the trust of Malaysian consumers and we will continue to stay true to our innovative spirit both in terms of our products, services and marketing approaches. Our customers are always at the heart of our business and as such, as our key priority in everything that we do”, she added.
As a progressive company, Nippon Paint continues to strive to introduce new innovations and fresh offerings to remain relevant to consumers nowadays. Leveraging on the success of Nippon Paint’s Child Wellness Programme, Nippon Paint continues to jointly work with partner associations such as Persatuan Pengasuh Berdaftar Malaysia (PPBM), the Malaysian Paediatric Association (MPA) Persatuan Tadika Malaysia (PTM) and the Malaysian Society of Allergy & Immunology (MSAI) to educate discerning parents and childcare providers on the health and wellness of young children as well as building upon existing relationships with key stakeholders such as caregivers and parents by providing their expert recommendations on suitable colour schemes and complete coatings solutions.
“As we continue to earn the trust of our customers as the No.1 Coatings Expert, Nippon Paint will continue to strive towards further improving our customer experiences and journey while inspiring them to be bolder in creating their desired spaces – be it at home or at the workplace, indoor or outdoor”, said Siow.
The Nippon Paint Malaysia Group is currently Malaysia’s No. 1 Total Coatings Solution provider, enjoying its market leadership position since 2008.