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Sports Sponsorship: Association with Winners

It is a natural human behavior to want to be associated with winners…

Corporate Sponsorship of Sport Malaysia defeats Singapore: Imagine your logo in this photo which appeared in the media following the match.

Globally the second most popular sport is […]

Sports Sponsorship: Association with Winners2016-04-01T20:28:22+08:00

The Business of Mother’s Day

Something Special or Just get Flowers

Unlike your wife’s birthday, Mother’s Day you will not miss. Why, the marketing world will not allow you to, it’s one of the global marketing events of the year and its getting bigger each year.  So what is the business of Mother’s Day, how can […]

The Business of Mother’s Day2015-05-09T18:17:36+08:00
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