PARIS, March 14, 2016 /PRNewswire/ — Fragrance Du Bois announces its arrival on the international scene, with a glittering European debut at the house of Jovoy.
Fragrance Du Bois’ display, featuring its 100% pure, sustainable Oud oil in Jovoy.
Affectionately known as the ‘Embassy of rare perfumes’, Jovoy is extremely particular about the brands and products that it represents and lends a platform to, and the introduction of Fragrance Du Bois at the very epicentre of the fragrance world, has sparked worldwide media interest.
Coinciding with Jovoy’s fourth anniversary, the newly developed relationship between Fragrance Du Bois and Jovoy is nothing if not propitious.
Jovoy’s dedication to the highest quality fragrances, created by the world’s most innovative perfumers, has been its credo since Francois Henin launched the marque four years ago. Fragrance Du Bois’ range of products can now rightly take its place in the pantheon of rare and exclusive items that are perfectly aligned with the Jovoy ethos; quality, creativity and exclusivity.
The collaboration — merely the beginning of a planned, ongoing partnership between the two brands — is a meeting of the minds and a coming together of cultures, with Fragrance Du Bois having its roots in Asia, and Jovoy representing the finest, most respected traditions of French perfumery. All Fragrance Du Bois’ products are expertly crafted in France, by a coterie of accomplished perfumers and artisans, while an essential ingredient in all its creations is both exotic and oriental.
In every Fragrance Du Bois formulation is the 100% pure, natural, sustainably produced Oud oil — an ingredient with which the world’s top perfumers are clamouring to work. Oud lends an extraordinary depth and longevity to a fragrance, and while there are many imitators across the globe, the essential oil that Fragrance Du Bois’ perfumers are able to use in their creations is much coveted and the envy of the industry.
Helen Gailey, Nicola Parker, Brand Director of Fragrance Du Bois, Francois Henin, Owner of Jovoy, Barry Rawlinson, Chief Executive Officer of Asia Plantation Capital and Gary Crates, Chief Executive Officer of Fragrance Du Bois Europe (L to R).
Fragrance Du Bois owns its own plantations on which the Aquilaria trees that produce Oud is grown. The plantations are managed by Asia Plantation Capital — an award-winning and industry-leading company whose proprietary techniques and expertise have brought the species back from the brink of extinction, and created a vertically integrated business model that is becoming an emblem for our times.
Journalists at the launch were engaged and fascinated by the Fragrance Du Bois story. ‘From Soil, to Oil, to You’ captured the imagination of even the most seasoned scribe and weary industry aficionado, being a story of sustainability, renewability, environmental awareness and corporate social responsibility at every link in the supply chain. The story takes travellers on a journey from the land on which the trees are grown, all the way through to the end product – beautifully displayed on this occasion, at one of the most respected perfumery houses in Paris.
“We have very specific values at Jovoy,” said Francois Henin.“Quality is key, of course, but we are also looking for something a little bit different. The global fragrance market has become somewhat generic in recent years, and we pride ourselves on encouraging brands that show originality and creativity. We’re delighted to be able to debut Fragrance Du Bois in Paris at our ’embassy’, as we share the same ethos. All products must use the finest ingredients, sustainably produced, and blended into exquisite formulations that both stimulate and inspire.”
“When we started Fragrance Du Bois just a few years ago,” said Nicola Parker, Brand Director, Fragrance Du Bois, “I dreamed of having a presence in Paris for our products. That dream has now come true, and I, personally, am beyond excited. Jovoy represents everything we believe in as a brand, and the partnership is a testament to what we have achieved as a company. This has been a team effort; all the way from Fragrance Du Bois’ plantation workers and managers – who take such good care of our trees – through to our Scientific Advisory Board that makes sure that our Oud is of the highest quality, on to the personnel at our distilleries, and finally to our brilliant and inspired team of perfumers who create our magnificent fragrances. Our values are all shared and heartfelt,” Parker concluded, “and today we’re very proud of the recognition we’ve received. ‘Getting there’, I would agree, is half the fun. ‘Being there’, however, feels very special.”
Customers discovering Fragrance Du Bois’ exquisite fragrances.
Using only the finest, sustainably sourced and produced ingredients, Fragrance Du Bois has boutiques inSingapore, Kuala Lumpur and Bangkok, with several more openings being planned around the world in the coming weeks and months. Its exquisite range of products can now also be found at Jovoy, Paris, as the young and innovative brand establishes its credentials in the world of haute parfumerie with its use of only natural and sustainable ingredients.
Notes to Editors:
For further information, please contact:-
Charlotte Medigue
Marketing and Administrative Officer
Email: charlotte.medigue@fragrancedubois.com
Tel: +41 22 707 7330
About Fragrance Du Bois
Fragrance Du Bois is a French perfume house born out of a remarkable relationship between two worlds; that of sustainable Agarwood (Oud) plantations and distilleries in South East Asia, and the inimitable art of French perfumery following in the finest traditions of Grasse, France.
With ten Eaux de Parfums in the ‘Shades’ and ‘Privé ranges, Fragrance Du Bois has already confirmed its reputation and standing in the highly competitive global fragrance industry, and its ‘From Soil, to Oil, to You’ story is fast becoming an emblem for the modern business world.
The niche perfume house is currently available in Paris, Singapore, Kuala Lumpur, Bangkok, Dubai, with plans to expand in Doha, Geneva and London in the months ahead.
‘Live’ Agarwood carving at Fragrance Du Bois’ launch in Jovoy.
About Jovoy
The Parisian boutique, known affectionately as the ‘Embassy of rare perfumes’, which is celebrating its fourth anniversary at 4 rue de Castiglione on the 29th February 2016, has established itself as the ultimate address for lovers of intimate, personalised and creative fragrances.
Francois Henin, the man whose vision created the iconic brand, discovered and fell in love with the art of perfumery in Southeast Asia, establishing an essential oil distillery in Vietnam, before honing his craft in Grasse,France.
Jovoy has embarked on a franchising strategy that is set to augment the landscape of the global fragrance industry in the 21st Century, exhibiting and championing the cause of niche fragrances that stand out from mainstream brands, while staying true to essential precepts of fine French perfumery. With operations in Tehran,Iran, and a pilot boutique in Le Mans in the heart of France, Jovoy has also now confirmed the launch of a first boutique in Doha, Qatar.
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
News provided by Emjay Communications Malaysia and China commemorated a historic milestone of 50 years of diplomatic relations with a grand celebration at Sunway Velocity Mall on the 10th of August 2024. The event, themed “Hi China: Discovering China Opportunities and Celebrating 50 Years of China-Malaysia Relationship,” aimed to deepen […]
Planet QEOS, KIS BlOCNG San Bhd, and the Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) have officially signed a tripartite memorandum of understanding (MoU) to establish a collaborative framework aimed at producing bio-hydrogen via the Steam Biomethane Reforming (SBMR) Process. The MoU was signed by Planet QEOS executive chairman Dino […]
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
