-The charitable effort supports China’s One Belt, One Road initiative
JOHOR BAHRU, Malaysia, Jan. 3, 2018 /PRNewswire/ — Amelia, a school girl living in a suburb of Johor Bahru, Malaysia, will feel a difference as she begins her new semester. Born into a family of limited means, the sensible Amelia would never ask her parents to buy her new stationery at the beginning of each new semester. However, the 8-year old will be the proud owner of a new schoolbag as she arrives at school for her first classes this semester. Chinese property developer Country Garden held the “Back to School” campaign at the Forest City project site. Fifty volunteers took 90 children aged 7 to 12 to nearby shops where each child chose new stationery. Each child was provided with needed school supplies worth approx. 500 yuan (approx. $US 75), including schoolbags, stationery, school uniforms, shoes and socks.
Malaysian students, accompanied by volunteers from Forest City, select and buy stationery
A 10-year old boy, who said he would like to be a policeman when he grows up, said: “My father used to choose inexpensive stationery for me as we don’t have much money. But this year, I chose my favorite ones for the first time. I appreciate Country Garden and the campaign means a lot to us.”
Country Garden Pacificview corporate communications director Aeron Munajat, said that the company hopes that families of limited means who reside in the environs of Forest City can benefit from the economic development that the project will stimulate in the area and that the campaign also encourages Chinese employees to communicate with members of the local population, deepen their understanding of local culture and further integrate themselves into the local community.
Forest City, which has been running a charitable program since construction of the project began, has donated over 3.2 million yuan (approx. US$480,000) to fund the building of five local primary schools and provide necessary supplies and training for the students since 2015. Of note, several teachers were recruited by Forest City this year to teach Chinese at these schools for three months at no cost to the schools, helping the students there develop an understanding of Chinese culture which will serve as a competitive edge later on in life. The charitable effort has been well received by the local population in Johor Bahru.
In addition, Forest City has also provided financial aid to disadvantaged students at Universiti Teknologi Malaysia (University of Technology, Malaysia or UTM) to assist them in completing their studies. The property developer has also been actively involved in the development of the surrounding communities, including building roads, protecting the marine ecosystem, providing skills training for villagers, spending time during the annual Spring Festival with orphaned children and the elderly and sending greetings to members of the community who are of the Islamic faith during the key Muslim holidays.
“The key to sound relations between states lies in the affinity between their people and this largely stems from mutual understanding, which is the social foundation of China’s One Belt, One Road initiative. With an increasing number of Chinese companies expanding into international markets, Chinese traditional culture that always embraces benevolent and philanthropic concepts has increasingly become a part of the countries targeted by the initiative,” said China Foreign Affairs University professor Gao Shangtao. “We are pleased to see that Country Garden Holdings, a leading Chinese property developer and one of the world’s top 500 companies, has gained acceptance among Malaysians on the heels of the company having launched many public benefit events while engaging 200 Chinese companies in its international cooperation project Forest City in Malaysia. The company’s refreshing philanthropic efforts are of outstanding significance to the country’s One Belt, One Road initiative as they have facilitated the mutual understanding between the Chinese and Malaysian people and helped create a better national image for China.”
Photo – https://photos.prnasia.com/prnh/20180102/2023600-1
SOURCE Country Garden Forest City
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF is hosting a networking session with Romania's global analyst, Radu Magdin, in Kuala Lumpur. Join the discussion on strategic shifts and conflict flash points that impact Malaysia’s international facing business.
Expanding on the Malaysian government's efforts to promote the country as a trade and investment destination of choice, MGBF will engage with the many industry leaders who announced multi-billion dollar commitments.
The global trend towards a sustainable future is driven by multiple forces. What does Malaysia have to do to achieve resilience at the corporate level while creating new business opportunities?
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
MGBF In The News
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
