No-frills and fuss-free concept offers memberships from only $88 per month
SINGAPORE –
Media OutReach – 20 June 2022 – Gym goers and fitness enthusiasts of all levels can rejoice at the debut of a new high value, low price (HVLP) gym brand in Singapore,
GoFit, which is sure to lend more vibrancy to the local fitness scene. No-frills and fuss-free,
GoFit is guided by its brand values of Smart, Bold, and Invigorating, and promises members a smart new way to train using its technology-driven approach to staffing, access, and working out. Prices start from a jaw-dropping
$88 per month with no prepay or joining fee.
GoFit is a new gym concept developed by Asia’s largest health club operator
Evolution Wellness Group (Evolution Wellness), whose portfolio also includes popular gym brand Fitness First. GoFit makes its debut in Singapore through Evolution Wellness’s
global licensing programme. Singapore’s pioneer GoFit gym opened in Geylang in early May, while another location at Changi, Singapore will open its doors this October. Another variant of GoFit is also slated to open in Brisbane, Australia, in October.
Marc Lorenzi, CEO of FitBiz Pte Ltd and licensee for
GoFit Geylang, said, “We are very excited to be partnering with Asia’s leading Fitness and Wellness operator Evolution Wellness. We believe in the thriving High Value Low Price market and our ambition is to allow fitness to be affordable and fun for as many people as possible. When we saw the concept of GoFit, we knew that this fitness offering was built for the future. The technology, seamless member experience and value for money provided to members made partnering with GoFit an easy choice. We are very glad to be able to bring this amazing product to the people in Singapore.”
GoFit Geylang is a state-of-the-art, multi-million dollar investment in the heart of Geylang. With its distinct six-story building and colourful, eye-catching façade, GoFit welcomes all levels of gym goers, from the new-to-fitness clients, to the more serious fitness lover. It aims to serve the local community with an affordable and comprehensive fitness experience., with not only best in class cardio, strength and weights equipment, but also cinema quality virtual workouts, individual smart fitness mirrors, fitness assessments, and Hydromassage
TM at the chillout rooftop.
“We’re here to showcase that affordable doesn’t mean low quality or low tech. Whether you’re a secondary school student who’s just starting your journey with fitness, to the seasoned fitness enthusiast, through to the older population who want to stay fit in retirement, there’s bound to be something to cater to your interest and fitness level. While our location may raise some eyebrows, we feel that GoFit’s presence in the vibrant neighbourhood of Geylang is our contribution in line with the government’s efforts to rezone the area to allow more commercial and institutional activities,” continued Marc.
Siti Nurin, Director & Head of Operations at Fitness Capital Pte Ltd and licensee for
GoFit Changi, concurred. “The recent Covid-19 pandemic shone the spotlight on the need to stay fit and healthy, but with inflation putting the squeeze on household spending, some people may feel the need to sacrifice or cut back on expenses. GoFit’s no-frills model and flexible membership structure gives people a good, comprehensive fitness experience at great value.”
GoFit access is gained through an app for increased security and convenience, no access card is needed. A self-managed membership system makes it easy for members to purchase add-on services such as a session on a HydroMassage Lounger
1, or a FitQuest fitness assessment
2. Members can also participate in a Signature GoFit
workout
3, SuperCircuit
TM; work out to over a thousand scheduled or on-demand digital classes, as well as stream their own workouts onto the smart fitness mirrors screens in the MyGoZone
TM4.
Don’t wait or hesitate,
get fit with GoFit today.
Download pictures of GoFit Geylang here Notes:
1. HydroMassage provides an invigorating recovery programme delivered by travelling water jets under a waterproof skin (so the user doesn’t get wet) to help alleviate muscle and soft tissue injuries.
2. FitQuest is a fitness assessment that utilises four simple exercises (or tasks) and a heart rate recovery measurement that only takes four minutes to complete. Once the tasks have been completed, the results are displayed on the screen immediately and are also accessible online. The FitQuest machine can also be used to perform a body composition analysis to determine a variety of metrics including body fat and muscle percentage.
3. SuperCircuit™ is a proprietary GoFit programme, with a mixture of cardio and strength training to give you that full-body burn. Members train in a designated zone for SuperCircuit™ where our equipment selection has been carefully constructed to ensure ease of use, adding to the efficiency the workout.
4. Train your way in the MyGoZone™. Members can cast their preferred workouts from their phone onto the big screen, select the equipment they need, and work up a sweat in the privacy of the MyGoZone
TM.
About GoFit
GoFit was created with the intention of making fitness accessible to more people. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning ‘to energise life through easy and affordable fitness.’ It offers members a smart new way to train through a no-frills, fuss-free gym experience. Malaysia is home to the pioneer GoFit club, which opened in November 2019.
Get smart. Go. Get started with GoFit by visiting www.gofit-gym.com or contacting Chris Lee, Licensing Director, Evolution Wellness ( [email protected]).
#GoFit
About Evolution Wellness
Evolution Wellness was established in 2017 by Navis Capital Partners and Oaktree Capital Management by bringing together two leading fitness brands in Southeast Asia – Celebrity Fitness and Fitness First – to form one of the largest, wholly-owned fitness club networks in the fast-growing Asian region. In just a few years our portfolio now has 7 brands, and our collective expertise spans the spectrum from HVLP fitness clubs to Luxury Wellness Retreats and is scaling globally through brand licensing and management services.
For more information about Evolution Wellness and our portfolio brands, please visit www.evolutionwellness.com.
#EvolutionWellness
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]