KUALA LUMPUR, MALAYSIA – Media OutReach – 15 July 2021 – Easybook.com (Easybook) – Southeast Asia’s leading long-range mobility software provider has just completed a Series-C funding round led by investment firm Emissary Capital (Emissary). The round equaling a total of USD5M features a combination of both new and vendor shares, and will be utilized to bolster Easybook’s already significant presence across the region.
Easybook.com is Southeast Asia’s leading long-range mobility software provider. The business provides ticketing and route management software solutions to bus, train and ferry operators across the region. Operating in Malaysia, Singapore, Indonesia, Vietnam, Myanmar, Cambodia, Laos and Brunei. Easybook currently manages a staggering USD1.6B worth of regional long-range travel inventory in an industry estimated to be worth north of USD11B a year, giving the business a strong market presence and significant room for growth.
The new capital will be utilized to expand the company’s inventory as well as drive revenue through additional monetization strategies. The business will continue its efforts to add to its suite of software solutions including additional functionality in the bus/ferry terminal management space. Easybook will also be making key structural changes to the business by moving its HQ to Malaysia to drive more operational efficiency.
Key pillar to the region’s economy
Long-range travel is a key pillar to the region’s economy. Far too often investors’ attention is focused on air-travel, but for the vast bulk of people, air-travel comes second to buses, trains and ferries. This is especially true for archipelago nations like Indonesia and the Philippines with still developing airport infrastructure. Land and sea travel are industries that have been built on small- to mid-sized operators that don’t have the scale to develop highly integrated software themselves. Easybook is the clear solution for these operators, providing them with an advanced suite of functions. Of the regions estimated 5,000 route operators, the company already services over 1,200 of them. Through these efforts Easybook is focused on digitizing an industry that is the sleeping giant of the region, bringing efficiency to the grassroots of how people travel across Southeast Asia.
Managing Director of Easybook, William Lee said: “We are very happy with the completion of this funding round. The capital from this investment will go a long way in expanding our presence and growing our inventory. This will be key as we line up for an IPO in the coming years. Having a partner like Emissary that brings operational value to the table is what attracted us to the deal. Many investors talk about adding value but there is little substance behind those words. With the Emissary team we felt that was different, they have already begun adding a number of high profile people to the management team”
Erman Akinci – Managing Partner at Emissary stated, “We are very excited about this investment. We have been impressed with what William and the Easybook team have done over the past several years. They have secured what we feel is one of the region’s most valuable travel assets. This deal allows us to get in on an amazing business that has been unfairly affected by COVID-19 and is expected to rebound swiftly as travel restrictions are lifted through 2021 and 2022.”
Easybook plans to utilise the USD5M raised to drive more growth into the business. This will be done by expanding its inventory and developing monetization strategies for the assets that it currently controls. This will be done to move the company towards an IPO in the next 24 to 36 months.
Emissary Capital
Emissary Capital is a Malaysia-based boutique investment firm focusing on ASEAN growth companies. The team is made up of current and ex-founders that have built sizable businesses across Southeast Asia. The firm utilizes an active-management strategy with a key focus on operational value adding. The firm was launched in late 2020 and currently has 200M in AUM.
For more information, visit emissarycapital.com
Easybook.com
Easybook.com is Southeast Asia’s leading long-range mobility software provider. The business provides ticketing and route management solutions to mobility operators across the region. Servicing over 1,200 clients and managing USD1.6B worth of travel inventory, Easybook is Southeast Asia’s grassroots mobility solutions provider.
For more information, visit easybook.com
#longrangemobilitysoftwareprovider #softwareprovider #ticketingandroutemanagement #managementsoftwaresolutions #softwaresolutions #transportationoperators #transportation #newcapital #SoutheastAsia #VentureCapitalFund #growthstagefund #SeriesC #Fundraise #boutique #investmentfirm
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF founding chairman Nordin Abdullah and UMW Toyota president Datuk Ravindran K. will delve into the convergence of automotive innovation and environmental sustainability in Penang, Sarawak, Johor and Pahang.
Hosted by menumiz™ – an end-to-end restaurant management system – this roundtable will feature a case study presentation and a panel session to discuss the latest digital trends, challenges, and opportunities within the food and beverage sector.
In this episode of 'A Working Lunch with Nordin', MGBF's founding chairman, Nordin Abdullah, will host this discussion focusing on the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
This MGBF Roundtable will focus on regional food security issues and trends in the regional supply chain, and trade regulations and policies, including a new geopolitical tool i.e., weaponisation of supply chains.
MGBF In The News
Planet QEOS, KIS BlOCNG San Bhd, and the Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) have officially signed a tripartite memorandum of understanding (MoU) to establish a collaborative framework aimed at producing bio-hydrogen via the Steam Biomethane Reforming (SBMR) Process. The MoU was signed by Planet QEOS executive chairman Dino […]
Planet QEOS and China Machinery Engineering Corporation (CMEC) are interested in investing RM10 billion to co-develop advanced Megawatt peak (MWp) agrovoltaic in Baram, to further boost Sarawak’s green energy initiative and food security. Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg was briefed on Friday by both the […]
Last week SPM results came out, 373,974 aspirants who have been waiting patiently over the last few months would now know their fate. Some 10,109 have received all A’s, the golden standard of academic success and the ticket to those looking to study the “more advanced” subjects in university. Proudly, […]
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
