The World’s most famous cornershop is launching an official store on Tmall Global on 6.18 as part of its regional growth strategy
LONDON, UK & HONG KONG SAR –
Media OutReach – 16 June 2022 –
Fortnum & Mason is the essential destination for anyone in search of extraordinary food, joy-giving things, unforgettable experiences and exceptional service. First founded in London in 1707 after Queen Anne gave her footman William Fortnum permission to sell on discarded candles from St James’s Palace, Fortnum & Mason has been privileged to enjoy a close relationship with the British Royal household ever since – holding several warrants throughout its history, including two from Her Majesty The Queen and HRH The Prince of Wales.
The world’s most famous cornershop is announcing the partnership with ecommerce accelerator Pattern to expand its online business to China. Pattern will act as Fortnum & Mason’s Trade Partner, supporting every aspect of running its new flagship store on Tmall Global, China’s largest cross-border online marketplace.
Fortnum & Mason, the 315-year-old British retail and hospitality brand, already has established strong brand awareness with affluent Chinese consumers. In 2019, the brand opened in Hong Kong its first fully-owned and operated shop and restaurant in Asia, as a gateway to strengthen customer connections across the region.
The new Tmall Global flagship store will feature an edit of Fortnum’s most famous products for the Chinese consumers, including Fortnum & Mason’s famous teas, biscuits, hot chocolate, wine & spirits, teaware and wicker hampers – each of which plays a large part in its centuries of history and largely relevant to the Chinese consumer behaviour today with the importance of elevating lifestyle experiences. Fortnum & Mason will work closely with Pattern to complement its range with product and brand content to build awareness and engagement with the potential Chinese consumers, including plans for livestreaming on Tmall’s Taobao Live platform.
Pattern is a top Tmall Trade Partner, working closely with a number of high-profile Western brands in China to accelerate their online sales. Pattern buys stock from the brands it works with and supports every aspect of trading their Tmall store, working in true partnership with brands to drive demand and deliver excellent experiences for their discerning Chinese customer bases.
Carmen Chiu, Regional Managing Director Asia Pacific at Fortnum & Mason said: “For centuries, Fortnum’s has thrived on delivering a sense of pleasure for our customers and we are delighted to share that with a new audience in China. We are excited and proud to establish our brand and bring a piece of Piccadilly to our Chinese customers before they visit us in London and Hong Kong.
Fortnum & Mason is positioned perfectly to create the aspirations for those seeking for high-quality experience to elevate their lifestyle. As a multi-category brand, we can meet the needs for every occasion worth celebrating with something more special. We are also very excited about the journey ahead which will provide us a great deal of learning of the Chinese market as an international brand.”
Pattern Asia General Manager Arthur Cheung added: “We are proud to join hands with Fortnum & Mason at this exciting time for the business and will be working together closely to ensure a successful launch for the Tmall Global store. While the Chinese ecommerce market is extremely competitive, there is always space for brands with a strong history and pedigree, who offer unique and authentic products targeted at sophisticated cross-border shoppers.” He adds: “We look for reputable international brands to partner with, and bring our expertise to support their growth in China. Most importantly, we deliver a data-driven approach to trading on Tmall ,with complete visibility for a sustainable partnership.” About Pattern
Pattern is the category leader in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,100 employees operating from 22 global locations to help leading brands achieve accelerated growth on D2C websites and across global marketplaces—including Amazon, Tmall, JD.com, Lazada, Shopee, and Coupang. To learn more about how we partner with brands to sell their products on marketplaces see
www.pattern.com
#Pattern
About Fortnum & Mason
Fortnum & Mason is an essential destination for anyone in search of extraordinary food, joy-giving things, unforgettable experiences and exceptional service. First founded in London in 1707 after Queen Anne gave her footman William Fortnum permission to sell on discarded candles from St James’s Palace, Fortnum’s has been privileged to enjoy a close relationship with the British Royal household ever since – holding several warrants throughout its history, including two from Her Majesty The Queen and HRH The Prince of Wales. Every year, millions of people from around the world visit the London flagship in Piccadilly to enjoy Fortnum’s famous Afternoon Tea and shop in its plentiful food, gift and fragrance halls. The iconic brand is celebrated for its teas, Scotch eggs, handmade chocolates, and wicker hampers – each of which play a large part in its centuries of history – and today it remains committed to imagination and discovery. Proud of its storied past and innovating still, Fortnum’s mission remains to deliver a sense of pleasure to every customer, whether they’re shopping in London, in Hong Kong’s K11 MUSEA, or from anywhere else in the world. Follow Fortnum’s on Instagram (@fortnums, @181fortnums), Twitter and Facebook (@fortnums) and on WeChat and Weibo (@fortnumandmason, @福南梅森), Little Red Book (@fortnum&mason福南梅森).
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
The threat matrix has evolved to include information warfare, cyberspace incursions, big data and behavioural communications. Business leaders need to be aware of these threats to survive. What are you doing as a key stakeholder?
Companies can now live or die based on their ability to generate and manage data. Effectively managing existential challenges is the opportunity that business leaders need to grasp for a sustainable future. Calling for speakers!
Corporations and their leadership often face weaponised information attacks in the media. Understanding these advanced business threats is crucial. Recently completed. View proceedings online.
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
MGBF In The News
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
KUALA LUMPUR, 30 March 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Digital Resilience in the Corporate Sector’ was held in a hybrid setting yesterday at the Element by Westin Kuala Lumpur. The discussion focused on what business leaders need to understand, to ensure business resilience and […]
The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Addressing Weaponised Information in the Media’ was held in a hybrid setting today at the Hilton Kuala Lumpur. The discussion focused on addressing one of the most relevant threats to businesses in the digital economy – cyber threats causing physical and […]
The current floods that have impacted various parts of the country have given rise to an extensive commentary on the response cycles of various stakeholders. It has in turn led to continued crisis communications and statements in the media by agencies and ministries alike. This binary approach to the discussion […]
The formation of a special Cabinet committee to develop strategic measures to safeguard the economy amid the Covid-19 outbreak shows the Malaysian government is serious about creating a balance between the continued safety of the general population and the survival of the economy. In the global context, as many countries […]
Innovation, coupled with a radical departure from contemporary thinking, is required with a possible reality of a prolonged crisis becoming the new reality that people and companies must function through. Malaysia Global Business Forum founding chairman Nordin Abdullah said innovation and resilience from all stakeholders will be required to shape […]
The recent announcement that a committee jointly chaired by senior ministers in charge of security and economy clusters respectively demonstrates that the Malaysian government is serious about creating a balance between continued safety of the general population and the survival of the economy. In the global context, as many countries […]
Innovation, coupled with a radical departure from contemporary thinking, is required with a possible reality of a prolonged crisis becoming the new reality that people and companies must function through. Malaysia Global Business Forum founding chairman Nordin Abdullah said innovation and resilience from all stakeholders will be required to […]
Innovation, coupled with a radical departure from contemporary thinking, is required with a possible reality of a prolonged crisis becoming the new reality that people and companies must function through. Malaysia Global Business Forum founding chairman Nordin Abdullah said innovation and resilience from all stakeholders will be required to […]
The announcement that a committee jointly chaired by senior ministers in charge of security and economy clusters demonstrates that the government is serious about creating a balance between the safety of the population and the survival of the economy. In the global context, as many countries struggle to deal […]
THE Covid-19 outbreak has exposed the citizens of most countries to a dangerous virus. But perhaps more importantly, it has exposed the weaknesses in supply chains of nations.The government should be commended for setting up a task force to maintain critical supply chains as it’s an excellent step to ensure […]
In the last few days, the Movement Control Order (MCO) has awoken many to the fact that supply chains that we assume work without question have now become highly critical.The establishment of a special task force to maintain critical supply chains by the current government is an excellent step to […]
by Gunaprasath Bupalan (YouTube – Emjay Communications, The Malaysia Global Business Forum, News Hub Asia, Property360Digest) The CEO Series 2019 by REHDA Institute is more than a developer’s driven event; it is about the strategy made real, where property and its ancillary businesses will provide balance in social, economic and […]
I am the Managing Director of Lynas Malaysia and I’m writing to you on behalf of our employees and contractors and their families. In recent weeks you may have seen a campaign of false information by anti-Lynas activists. We have always welcomed informed debate, however, the spreading of false allegations […]
I am the Managing Director of Lynas Malaysia and I’m writing to you on behalf of our employees and contractors and their families. In recent weeks you may have seen a campaign of false information by anti-Lynas activists. We have always welcomed informed debate, however, the spreading of false allegations […]
I am the Managing Director of Lynas Malaysia and I’m writing to you on behalf of our employees and contractors and their families. In recent weeks you may have seen a campaign of false information by anti-Lynas activists. We have always welcomed informed debate, however, the spreading of false allegations […]