JEDDAH, SAUDI ARABIA – Newsfile Corp. – 18 January 2024 – Saudia, the national flag carrier of the Kingdom of Saudi Arabia and the official airline partner of the all-electric Formula E series, will bring car racing fans from around the globe to the Diriyah E-Prix on 26 and 27 January, in the nation’s capital of Riyadh. The race was first held as part of the 2018-19 season and was the first Formula E race to be held in the Middle East. Saudia to Launch Immersive Fan Experience for the 2024 Formula E Season at The Diriyah E-Prix

Cannot view this image? Visit:
Image 1
To view an enhanced version of this graphic, please visit:

Diriyah plays host to a pair of night races as Formula E illuminates the historic desert surroundings of the UNESCO World Heritage site on the 26th and 27th of January. Season ten of the ABB FIA Formula E World Championship gets into gear with 21 twists and turns across the 2.495km Diriyah Circuit. Visitors to the race weekend will be treated to a fusion of the old and new, as the extraordinary destination acts as the backdrop against which cutting-edge all-electric racing cars will compete for victory – including the DS Penske DS E-Tense FE23 driven by former Formula E World Champion, Stoffel Vandoorne, whose position as Global Ambassador for Saudia has been continued for 2024.

During the race weekend, fans will have access to an expansive E-Village, wherein Saudia will have a dedicated, newly developed Discover-E Zone. The E-Zone features a variety of interactive experiences designed to educate and excite fans in new and innovative ways including the revamped ‘Evolution in Your Hands’ virtual quiz and the enhanced ‘ReGen3rate’ game that allows fans to experience the exhilaration of racing on the Diriyah racetrack whilst controlling the battery levels in their car as they steer to pole position.

For the first time ever, fans unable to attend the Diriyah E-Prix will be able to visit Saudia’s Discover-E Zone in an immersive 3D world. Extending the excitement beyond the circuit through the reenergized Take Your Seat digital hub, fans will be able to explore all the on-ground activations through their mobile phone, ensuring those who can’t make the trip can still engage with the same activations offered at the race.

Khaled Tash, Saudia Group Chief Marketing Officer, Saudia, said: “As the national flag carrier, and the airline partner of the ABB FIA Formula E World Championship, it is our honour to bring the world once again to Diriyah. This marks the sixth year of our partnership and every year the experience gets even better for racegoers. We are proud to be contributing to Saudi Arabia’s growing reputation as a host of word-class sporting competitions.”

“As an airline, we share Formula E’s commitment to innovation, passion for opening up exciting destinations and cultures, sharing rich experiences, and creating memories that last a lifetime. Alongside our Global Ambassador, Stoffel Vandoorne, we look forward to welcoming race fans from around the world. We invite them to visit us at the Saudia booth to be immersed in a truly Saudi experience.’

Stoffel Vandoorne, Saudia Global Ambassador added: “I am thrilled to extend my ambassadorial role with Saudia for another year. Formula E has been an incredible journey, and Saudia has been a remarkable partner. The Diriyah E-Prix holds a special place in my heart as one of my favourite races on the Formula E calendar, and I can’t wait for what promises to be an amazing weekend. Together with Saudia, we’re set for another electrifying season and I’m looking forward to helping to grow the sport with them in 2024.”

Saudia has an extensive young fleet of 142 aircraft and flies to more than 100 destinations, connecting three continents. It is worth noting that Saudia was ranked the Most Trusted Organization in Saudi Arabia among 80 brands in the Kingdom according to the Ipsos Saudi Arabia Reputation Monitor 2023 Survey.

About Saudia:
Saudia is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.

Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.

Saudia was recently awarded the “World Class Airline 2024” for the third consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by the Cirium.

For more information on Saudia, please visit

Media Office:
Saudia Headquarters
Jeddah 21231, Kingdom of Saudi Arabia

The issuer is solely responsible for the content of this announcement.


Upcoming Events

MGBF In The News