The Spring Festival is China’s most important annual holiday and a time for family reunions. Family members getting together to watch the Spring Festival Gala on CCTV, China’s state broadcaster and leading nationwide television network, has become a tradition throughout the country. At midnight on February 16, 2018, a spectacular firework show was held at Sanya Phoenix Island International Cruise Terminal, one of the venues where the parallel sessions of this year’s Spring Festival Gala for the Year of the Dog were hosted, in celebration of the arrival of the Chinese Lunar New Year. Visitors from near and afar, many from abroad, joined the extravaganza.
China New Year Festival Firework Above Sanya Phoenix Island
In addition to the hosting of the main session of the gala in Beijing, parallel sessions of the event were simultaneously held in four Chinese cities: Zhuhai (Guangdong province), Tai’an (Shandong province), Sanya (Hainan province) and Qiandongnan (Guizhou province). Sanya was the only city to feature events on land, on the sea and in the air.
In ancient times, Sanya, was also known as “Lucheng” (which signifies Deer City), an alternate name that is still frequently evoked today. Sanya’s location at the southernmost tip of Hainan Island gives the city a strategic role in the build out of the 21st Century Maritime Silk Road, the Chinese government’s initiative to reinvigorate the southern trade routes that connected China to the Indian subcontinent, the Middle East and Europe in ancient times. Sanya is considered as one of China’s Top 200 Charming Cities and one of the World’s Top 200 Charming Cities according to two authoritative lists jointly compiled by the World Cities and World Business Research Association (WWRA) and other organizations. The resort city is often also referred to as “the Oriental Hawaii” and is China’s sole tropical coastal tourist destination.
At Sanya Phoenix Island International Cruise Terminal, the combination of elaborate programming and sound and light technology has created the memorable, breathtaking session of the Spring Festival Gala on the sea. The session highlighted the national and cultural characteristics of Hainan Island, including bamboo and bamboo hat dance performances put on by members of the local Li and Miao nationalities. The application of advanced modern technologies, including the sound and light technology, has added to the feeling of excitement and demonstrated what has been achieved in the process of the development of Sanya’s luxury tourism sector and the city’s growing cosmopolitanism. The presence of former global and regional Miss World champions from eight countries worldwide on the stage of the Sanya session not only drew gasps from Chinese and international audiences but has also increased the city’s appeal as a fashionable world-class tourism destination by the sea. Being the host city of the Miss World pageant has served as an important milestone that has enhanced the city’s international influence as a travel destination over the past three years.
The internationally recognized travel destination that Sanya has become can be attributed to its innumerable tourism resources, among which one can count the island landscape, the blue sea and sky, the expanses of white sand and coconut forests as well as the many bays and beaches. The city is also notable for the variety of outdoor sporting events, including motor- and sailboat tours, diving, mountain climbing, golf and road cycling, allowing visitors to experience the charm of Sanya as a passionate, dynamic and fashionable tourism city exemplified by the city’s rich schedule of tourism events held variously on the ground, in the air or on the sea.
In addition, Sanya, a destination that can be easily accessed by sea, land and air, has, to date, launched international air routes to 23 countries and regions worldwide, including Japan, Kazakhstan, Malaysia, Russia, Singapore, South Koreaand Thailand. The city is accelerating the development of the cruise vacation market for tourists from Southeast Asia by leveraging the advantages of Sanya Phoenix Island International Cruise Terminal and by creating the largest cruise ship docking facility in Asia. Visitors can travel between the city and its many attractions via a variety of transport vehicles, including trans-island high-speed rail, helicopter, tramcar and water-borne bus. Seventeen international hotel groups and 43 international hotel brands have established a presence in Sanya, giving the city the ability to offer world-class and personalized travel and vacation services to visitors from around the globe. Of note, after four years of construction, Atlantis’ third hotel is scheduled to open in Sanya during this year’s Spring Festival holiday period, marking a new stage in the transformation of the city’s tourism sector. Furthermore, Cirque Du Soleil’s Avatar show, which has been held in more than 60 cities across 11 countries and regions worldwide, is slated to make its China debut in Sanya during the holiday, delivering an epic visual experience to visitors.
Today, Sanya, with its ongoing commitment to transforming itself into a world-class tourism destination, is attracting an ever-growing number of visitors from around the world thanks to its unique appeal as a seaside tropical paradise. Sanya is the only Chinese city that has been named as one of the World’s Top Places Worth Visiting in 2017 by The New York Times.
Photo – https://photos.prnasia.com/prnh/20180216/2058064-1
SOURCE Sanya Tourism Development Commission
Services
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
MGBF is hosting a networking session with Romania's global analyst, Radu Magdin, in Kuala Lumpur. Join the discussion on strategic shifts and conflict flash points that impact Malaysia’s international facing business.
Expanding on the Malaysian government's efforts to promote the country as a trade and investment destination of choice, MGBF will engage with the many industry leaders who announced multi-billion dollar commitments.
The global trend towards a sustainable future is driven by multiple forces. What does Malaysia have to do to achieve resilience at the corporate level while creating new business opportunities?
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
MGBF In The News
The classic knee-jerk reaction is to say, fire the coach, change the leadership of associations, and reduce the funding till they start performing better. This kind of negative reinforcement may work for kindergarten children, but we are dealing with high-performance adults – individuals much further along in their psychological and […]
Since its earliest tea plantations in 1929, Cameron Highlands has grown to become a key player in the agricultural landscape of Malaysia, producing 40 per cent of all vegetables grown. Despite Malaysia shifting its economic focus away from agriculture, the industry remains imperative for food security and the livelihoods of […]
Although at first glance the travel industry and the agricultural sector appear to have nothing in common, they actually share more than meets the eye. The economic benefits of tourism to the agricultural sector can be multiplied several times over. “Tourism brings the end consumers closer to the source, which […]
The Malaysia Global Business Forum (MGBF) recently held a high-level roundtable themed ‘Designing the Future of the Digital Economy’, attended by industry leaders and business associations. The guest of honour was Yang Berhormat Syerleena Abdul Rashid, the Member of Parliament (MP) for Bukit Bendera in Penang. The MP’s Special Session […]
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
