Thematic image echoing content of the sixth animated episode signifies a new chapter for Tia
The series’ finale, titled “The Beginning“, features the female lead, having returned to the depths of the water in the previous episode, watches the following scenes as silhouettes on the television set: just as the handsome prince tries to wake the princess with the kiss of life, she regains consciousness. With the signature look of determination in her eyes, she pushes the prince away. At this time, he reveals his true identity – a beastly creature, and tries to attack the princess. Meanwhile in the depths of the water, the television screen shatters as the beast reaches out his claws to attack the female lead. She quickly draws her memories from the television set, including images of the castle, the battle with the black pawns, the moments when she wore beautiful dresses and appears glamourous superficially, and the blood red water. These memories become a magical red rose, like a fairy’s wand. She picks it up and waves it to cast a spell, ultimately turning the beastly creature into a puppy. Holding her new pet in her armss with her back straight, she strides confidently towards the dazzling lights that she has always yearned for. This is the beginning of her new chapter.
“The Beginning” poster added on fuller details and path way for Tia’s new chapter in life:
- In fairytales, the prince and beastly creatures are typically of good nature. The “GOODBYE PRINCESS” series has overturned this stereotype.
- In the first episode, the television set leads the female character to travel through space and time. In the finale, she uses it to recall all kinds of memories that become the source of her strength for bravely facing the future.
- The female lead character holds the puppy, strides towards a new path as they face upcoming challenges together. The puppy image is based on Tia’s actual pet dog, “Sun“, which is the only IG account the artist follows.
The final set of motion and still images for “The Beginning” was released today together with Vogue Hong Kong, showing Tia in all black Saint Laurent outfit and Christian Louboutin heels, a sharp contrast to the princessy look in the previous 5 episodes. Adding onto the determined look of Tia is a forward-looking glimpse towards the future.
The 6-part “GOODBYE PRINCESS” animation series was developed by an award-winning creative team based in Hong Kong, including Sunny Tang, Best Animation Award and Best Editing Award winner at Hong Kong Mobile Film Festival, illustrator Mandy Mackenzie Ng, scriptwriter Alex Lee, who have come together for the first time to work with Tia for this expressive series. Each 30-second episode has the spirit of a classic fictional “princess”, reconstructing age-old stories to tell a whimsical tale inspired by Tia’s own experience and journey in the entertainment industry. The series showcased Tia’s determination to break free, shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny.
The series is a first-of-its-kind production that blends animation, music and real people to debut Tia’s renaissance. While Tia embraces a new chapter of her professional life, stay tuned for other new projects by Tia, which will be announced soon.
“GOODBYE PRINCESS” official music video release schedule:
| Single Cover: | 2 December |
| Official MV: | 5 December |
Official press materials:
| “GOODBYE PRINCESS” Animation Episode 6: | https://youtu.be/g4GJgTIzo7U |
| “GOODBYE PRINCESS” Episode 6 Poster: | https://www.instagram.com/p/Clk3EB0PimY/ https://www.facebook.com/photo/?fbid=686169319542959&set=a.231904644969431 (for downloading) |
| “GOODBYE PRINCESS” Episode 6 Still Image: | https://www.instagram.com/p/ClndVULrIM0/ https://www.facebook.com/photo/?fbid=693311432162081&set=a.231904644969431 (for downloading) |
| “GOODBYE PRINCESS” Episode 6 Motion Image: | https://youtu.be/ZizEX3ev-sg |
ROLLACOASTER UK Cover:  | https://www.instagram.com/p/ClUA1Swtnyk/ https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading) |
Vogue Hong Kong「The Voice」Cover:  | https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading) |
Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/
Hashtag: #TiaLee
The issuer is solely responsible for the content of this announcement.
About Tia Lee | Lee Yu Fen:
Tia Lee Yu Fen (李毓芬), born in Taipei, is an Asian global C-pop singer, film and television actress, and model. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.
Services
STAKEHOLDER ENGAGEMENT
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
BUSINESS INTELLIGENCE
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
GOVERNMENT RELATIONS
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
BUSINESS & BROADER MARKET ACCESS
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Upcoming Events
DESIGNING THE FUTURE OF THE DIGITAL ECONOMY
Expanding on the global digital arms race that governments and corporations are engaged in, this full-day forum will see industry leaders speak, and four interactive panel sessions. Event date: 23 February 2023. Contact us to book your seats now!
SECURITY CONCERNS IN CRITICAL VALUE CHAINS
The threat matrix has evolved to include information warfare, cyberspace incursions, big data and behavioural communications. Business leaders need to be aware of these threats to survive. What are you doing as a key stakeholder?
ADDRESSING WEAPONISED INFORMATION IN THE MEDIA
Corporations and their leadership often face weaponised information attacks in the media. Understanding these advanced business threats is crucial. Recently completed. View proceedings online.
DIGITAL RESILIENCE IN THE CORPORATE SECTOR
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
MGBF In The News
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
KUALA LUMPUR, 30 March 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Digital Resilience in the Corporate Sector’ was held in a hybrid setting yesterday at the Element by Westin Kuala Lumpur. The discussion focused on what business leaders need to understand, to ensure business resilience and […]
The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Addressing Weaponised Information in the Media’ was held in a hybrid setting today at the Hilton Kuala Lumpur. The discussion focused on addressing one of the most relevant threats to businesses in the digital economy – cyber threats causing physical and […]
The current floods that have impacted various parts of the country have given rise to an extensive commentary on the response cycles of various stakeholders. It has in turn led to continued crisis communications and statements in the media by agencies and ministries alike. This binary approach to the discussion […]
The formation of a special Cabinet committee to develop strategic measures to safeguard the economy amid the Covid-19 outbreak shows the Malaysian government is serious about creating a balance between the continued safety of the general population and the survival of the economy. In the global context, as many countries […]
