Flying business class with Malaysia Airlines could soon be cheaper.
The newly appointed chief executive officer of the struggling airline, Christoph Mueller, has hinted at a possible offering that would allow passengers to book cheaper business class tickets if they forgo lounge access and frequent flyer points.
He also suggested making it easier to book flexible itineraries, so that a passenger could fly economy one way, and business on return.
Speaking to Aviation Week at the recent International Air Transport Association in Miami, Mueller said he hopes to transform the airline into a “value carrier” offering basic products with the option of premium perks for those willing to fork out the extra cash.
The “unbundling” of airfares is not new, but the model has been mostly confined to economy-class fares on low-cost carriers so far.
Malaysia Airlines is currently undergoing massive restructure. It adopted a new name, Malaysia Airlines Berhad from September 1, cutting unprofitable routes, selling (or leasing) two of its new Airbus A380s and cutting about 6,000 staff.
It had been unprofitable for three years and was under financial pressure following two aircraft disasters – flights MH370 and MH17 – less than five months apart.
It was nationalised in 2014 by the government-owned investment arm Khazanah Nasional after debts reached nearly US$2 billion (RM7.52 billion) with aims to have the airline back in profitability by 2017.
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Upcoming Events
THE SOUTH CHINA SEA: CENTRAL TO ASEAN’S BUSINESS FUTURE?
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
MGBF ROUNDTABLE: THE STRATEGIC CONVERGENCE OF MEDIA AND BUSINESS INTELLIGENCE
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2024”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2024
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
MGBF In The News
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KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
