Crayon is pleased to announce that Florent Bellahsene will be joining the Asia team as VP for South East Asia, effective September 5th 2017. Florent Bellahsene will now lead the company’s expansion efforts in South East Asia and will be based in Singapore and reporting to Crayon’s CEO, Torgrim Takle.

Bellahsene’s goal will be to continue running and developing a high-performance team and business across South East AsiaJoining from Southern Europe where he led the Crayon business for FranceSpain and Portugal and across three consecutive years of leadership, Bellahsene produced triple digit growth.

Florent Bellahsene(Right)

With over 15 years of industry experience with 5 of these being occupied within Crayon, Bellahsene has also played a pivotal role in several group initiatives, including new markets set-up and Alliances.

South East Asia is a key region for Crayon and Crayon’s intention is to further increase its focus and investment within this region. Along with this leadership announcement, the team wants to share their commitment and ambition to continue growing the company’s business in South East Asia with a focus on Digital Transformation.

This leadership change and further company investments will reinforce the countries Crayon already have a presence in, namely: SingaporeMalaysia and Philippines, with further growth in other countries throughout the region.

The potential for Cloud Services Market South East Asia is very dynamic. Crayon estimates 70% of the company’s customers require enablement, consulting and services to maximise the full benefits of cloud for their business.

Bellahsene comments: “I am very excited to continue leading the Crayon business in a new region. Our people play a critical role for Crayon, and are essential as we continue to transform our entire ecosystem with our Digital 360 framework, whilst building on our core Software Asset Management, Cloud Services and Cloud-iQ. We have a great momentum and I’m extremely excited by the opportunity ahead and the role we will play in the company’s cloud transformation.

About Crayon:

As the global leader in software asset management (SAM), cloud and volume licensing, and associated consulting services, Crayon is a trusted advisor to many of the globe’s leading organisations. Through our unique people, tools and systems we help optimise our clients’ technology estates within the new mobile-first, cloud-first world.

We are experts when it comes to optimising client ROI from complex technologies. We believe passionately that organisations should only pay for the IT resources they actually need and use, but understand that in today’s complex technology landscape that can be difficult to achieve. This is why we have developed a unique methodology to deliver on our belief for our customers.

Headquartered in Oslo, Norway, the company has over 1000 teammates in offices worldwide.

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SOURCE Crayon Pte Ltd


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