BARCELONA, SPAIN – Media OutReach – 1 March 2023– In recent years, the issue of climate change has gathered momentum, with the frequency of persistent hot weather and climate-related natural disasters drawing worldwide attention to the urgent need for action.
Billy Zhang, President of Overseas Sales and Service at OPPO, releases the OPPO Climate Action Report on the first day of MWC, with congratulation from Steven Moore, Head of GSMA Climate Action
OPPO believes that better environmental protection can only be achieved through the parallel advancement of science and technology. Following years of research and analysis, OPPO released the OPPO Climate Action Report: Climate Pledges and Low Carbon Development Strategy, at MWC 2023. In the report, OPPO pledges for the first time to achieve carbon neutrality across its global operations by 2050. With technical support from global consultancy Deloitte[1] , the report outlines five key areas in which OPPO will work towards achieving this goal: low-carbon manufacturing, reducing the carbon footprint of products, investing in options that generate less carbon, utilizing digital technology to manage carbon emissions, and collaborating on industry standards to address climate change.
Starting in 2020, OPPO has published a sustainability report each year to publicly disclose its plans and practical progress towards sustainability goals. In 2022, OPPO completed its first global inventory of greenhouse gas emissions and used this data as the scientific basis for its carbon reduction strategy. Now, in the new Climate Action Report, OPPO pledges to make its operations carbon neutral by 2050.
Commenting on this commitment, Tony Chen, OPPO Founder and CEO, said: “Achieving our goal of becoming carbon neutral will require both determination and patience. Guided by our mission of ‘Technology for Mankind, Kindness for the World’, we promise to pursue carbon neutrality with the same zeal and commitment that we invest in our technological innovation.”
OPPO pledges to become carbon neutral across its global operations by 2050 and identifies low carbon development roadmap
Promoting green manufacturing and operations through innovation
OPPO has held onto its global position as the fourth-largest phone manufacturer for two consecutive years,with users in over 60 countries and regions worldwide. As its business grows rapidly, OPPO is equally concerned about how to reduce its environmental impact.
Among the carbon emissions generated by OPPO’s various operations, factories and data centers are the two most significant sources of greenhouse gas emissions, accounting for 62% and 31.9% respectively. While continuing to drive commercial growth, OPPO is also exploring innovative ways to achieve greener manufacturing and business operations. Through energy saving and emission reduction initiatives, by the end of 2022, OPPO has managed to reduce 6000 tons of greenhouse gas emission from its operation each year. This is equivalent to the amount of greenhouse gas absorbed by 3,330 square kilometers of forest in a year.
Since 2020, OPPO has systematically carried out a series of energy-saving upgrades to key machinery in its factories. One such project has involved automating previously manually operated machines. Compared with manual control, the automated equipment can be set to operate precisely according to the real-time requirement, thus reducing power consumption to the bare minimum. For example, with the automation upgrades introduced to the corner cutting machines, power consumption has fallen by 54%.
In addition, OPPO is also working on the construction of carbon neutral data centers. Its first self-built data center, OPPO Binhai Bay Data Centre not only uses 100% renewable energy, but also continues to explore and apply cutting-edge, low-carbon technology. One of the key outcomes of this exploration has been the research and implementation of immersion cooling technology for GPU server clusters.
We are living in a digital era, with ever-increasing demand for data storage, artificial intelligence, and high-performance computing. Thus, the power consumption of data centers and their GPU server clusters is also rising significantly. Not only does this increased power consumption present a major challenge, but we must also work out how to dissipate the heat produced as efficiently as possible. Most traditional data centers rely on mechanical equipment such as fans and air conditioners to cool the building, which in turn consumes more energy and produces higher levels of CO2.
In order to improve energy efficiency and reduce carbon emissions, OPPO is deploying immersion cooling technology for GPU server clusters in its data center. Immersion cooling technology, which refers to the direct immersion of servers in a non-conductive liquid, directly draws the heat generated during operation away through the liquid, without the need for active cooling by devices such as fans and air conditioners. The liquid that has risen in temperature is cooled by circulation and then returned to continue absorbing thermal energy. The heat recovered is then put to good use in other areas such as heating and hot water provision, significantly improving the energy efficiency of the overall system. The deployment of immersion cooling technology leads to a 45% improvement in energy efficiency, and an industry-leading data center power usage efficiency (PUE) as low as 1.15.
OPPO Binhai Bay Data Center deploys immersion cooling for GPU server clusters
Introducing sustainability into the product management life cycle
While constantly thinking about how to improve the user experience of its products, OPPO also aims to provide greener products. To this end, OPPO has made sustainability a key goal in the life cycle management of its products to minimize their impact on the environment.
While designing the packaging of its products, OPPO follows the internationally recognized green packaging principle of 3R+1D (reduce, reuse, recycle and degradable). In 2023, starting in the European market, nearly all plastics have been removed from the packaging of OPPO’s smartphones, making it 100% biodegradable and more eco-friendly. Approximately 45% is also made from recycled fibers, sourced from recycled wastepaper or plant-based materials (such as sugarcane and bamboo byproducts), helping to reduce the demand for raw materials.
OPPO has also made technological breakthroughs aimed at improving the durability of its products. For example, OPPO’s proprietary Battery Health Engine technology can maintain 80% of the original battery capacity for up to 1600 charging cycles, significantly extending battery life.
OPPO’s progress towards low carbon development
The volume of electronic waste generated globally has grown by 21% over the past 5 years, making it the fastest growing category of household waste[2]. To tackle the problem of e-waste pollution, OPPO has established a number of product recycling systems and launched a trade-in service in both domestic and international markets to promote the recycling of used electronic devices. In 2021, 1.2 million phones were recycled in China, amounting to a total weight of 216 tons. This number rose to 1.3 million phones and 240 tons in 2022. In the EU and other regions, OPPO is involved in the Green Dot program as well as partnering with professional recycling firms to help recycle used products.
For a long time, OPPO has not only been investing in low carbon initiatives but has also taken action to inspire more of its peers. During the Global Mobile (GLOMO) Awards at MWC 2023, OPPO Senior Vice President and Chief Technology Officer, Jun Liu, was invited to present the Tech4Good award, recognizing companies that have used technology and innovation to make the world better and to solve global challenges. In recognition of its own efforts, OPPO was also invited to join the judging panels for the Best Mobile Innovation for Climate Action Award and the Outstanding Mobile Contribution to the United Nations Sustainable Development Goals Award.
Jun Liu, Senior Vice President and Chief Technology Officer at OPPO, presents the 2023 GLOMO Tech4Good Award to winners
The road to a greener future is a long one, but with its Climate Action Report and low carbon development strategy, OPPO is already well on the way to achieving this goal. OPPO is committed to playing its part as it works with both partners and the public to build a better future for all.
[1] Deloitte provided technical support to OPPO when it developed its GHG emissions inventory, emission reduction goals and long-term roadmap for low carbon development.
The issuer is solely responsible for the content of this announcement.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been relentless in its pursuit of the perfect synergy between aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with the ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
Stakeholder mapping, analysis, engagement and communication needs to be detailed to avoid business losses or even worse, a crisis. How can you do this effectively to prevent failure? ...
Data-driven business decisions have never been as crucial, especially in this era. MGBF leverages off, technology, experience and market presence to aid businesses in making accurate decisions. ...
MGBF provides comprehensive strategic advice and results-focused solutions to solve clients' problems in business-government relations so they can focus on their core business. ...
A critical business challenge is meeting the right decision-makers and potential buyers through the best channel and platform. How will you improve your business competency? ...
Expanding on the global digital arms race that governments and corporations are engaged in, this full-day forum will see industry leaders speak, and four interactive panel sessions. Event date: 21 March 2023. Contact us to book your seats now!
The threat matrix has evolved to include information warfare, cyberspace incursions, big data and behavioural communications. Business leaders need to be aware of these threats to survive. What are you doing as a key stakeholder?
Corporations and their leadership often face weaponised information attacks in the media. Understanding these advanced business threats is crucial. Recently completed. View proceedings online.
Special session: Cyberwarfare Waged on the Corporate Sector - Lessons from the Russia-Ukraine Crisis. Corporations are in a digital arms race that many don't realise. How does this relate to your organisation?
The Malaysia Global Business Forum (MGBF) will be hosting a roundtable on ‘Designing the Future of the Digital Economy’ on 23 February 2023. It is the culmination of the first three MGBF Exclusive Roundtable Series titled ‘The Evolving Threat Matrix in the Digital Economy’ held throughout 2022. According to the […]
The Founding Chairman of the Malaysia Global Business Forum (MGBF), Nordin Abdullah, today spoke on Bernama TV’s leading English talk show, The Brief, hosted by Jessy Chahal, on the topic of a stable political reality and what that means for the Malaysian economy. Nordin said, “The first thing that it […]
More than 1,100 years ago, Muhammad ibn Musa al-Khwarizmi was developing the mathematical formulas that we know today as algorithms which now have become so intertwined with the business fortunes of global media giants and the very fabric of geopolitics. A series of recent high level international reports have revealed […]
KSK Land has been recognised by the Malaysia Global Business Forum (MGBF) for its role in attracting high net-worth individuals to Malaysia post-pandemic. The first challenge in investor attraction is “selling” the country. In the context of Asia, Malaysia is competing with some very established investment destinations. The second […]
Malaysia, in particular Kuala Lumpur, continues to position itself as a regional centre to do business, educate a family and enjoy a global lifestyle. One company, KSK Land, has taken the lead in positioning itself and the city of Kuala Lumpur as a property investment destination for the global citizen […]
The upcoming budget represents an opportunity to build resilience in the critical sectors that will form the backbone of the country’s future-facing economic ambitions. This however needs to be achieved in the context of managing the community sectors most impacted by COVID-19 over the past two years. The Keluarga Malaysia (Malaysian Family) […]
Malaysia Global Business Forum (MGBF) has moved to support the creative economy as the overall economy moves into a recovery phase following the COVID19 pandemic. As a step in the direction of normalcy, the MGBF has agreed to host the art exhibition “I Know You’re Somewhere So Far” by one […]
Congratulations to Datuk Seri Ismail Sabri Yaakob for taking up the mantle of the ninth prime minister of Malaysia. There is nothing normal about the situation; it could not have been scripted but it has kept the spectrum of media, mainstream and social, gripped. The first order of business for […]
In a stirring speech to the nation, President Joseph R. Biden, Jr. stamped his brand of leadership on the presidency, in his first act as the 46th president of the United State of America, it signaled several shifts. Perhaps the weather was foreboding with snow falling before the ceremony that […]
KUALA LUMPUR, 6 July 2022 – As the global economy continues to deal with unprecedented levels of disruption caused by the pandemic and the conflict between Russia and Ukraine, the convergence of energy security and food security issues has become a front-of-mind issue faced by policy makers and consumers alike. […]
KUALA LUMPUR, 23 June 2022 — Malaysia Global Business Forum (MGBF) ties up with scoutAsia to ensure that businesses are equipped with deeper regional insights. The past two years has seen a massive shift in the way businesses are conducted with digitisation, digitalisation and automation continuously being adopted to improve […]
KUALA LUMPUR, 25 May 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Security Concerns in Critical Value Chains’ was held in a hybrid setting yesterday at the Eastin Hotel Kuala Lumpur. The guest of honour was Yang Berbahagia Tan Sri Dato’ Seri Rafidah Aziz, former minister of […]
We live in the age of crisis. At the heart of any crisis is the threat of rapid change. Change too deep or too wide that the current coping mechanisms for an individual, corporation or government are unable to remain resilient. An unwelcome paradigm shift, like the proverbial spider, that […]
The Malaysia Global Business Forum (MGBF) has released a report following the roundtable on ‘Digital Resilience in the Corporate Sector’, which was recently held in Kuala Lumpur. In attendance as guest of honour was Deputy Minister of Communications and Multimedia, Datuk Zahidi Zainul Abidin. The report recommended several critical development […]
Trade and investment delegations will trickle back over the next few months, but the second half of the year should see considerable return of business travellers. It was learnt that over 50 per cent of international business chambers and industry associations surveyed will consider sending exploratory teams to Malaysia during […]
KUALA LUMPUR, 30 March 2022 – The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Digital Resilience in the Corporate Sector’ was held in a hybrid setting yesterday at the Element by Westin Kuala Lumpur. The discussion focused on what business leaders need to understand, to ensure business resilience and […]
The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Addressing Weaponised Information in the Media’ was held in a hybrid setting today at the Hilton Kuala Lumpur. The discussion focused on addressing one of the most relevant threats to businesses in the digital economy – cyber threats causing physical and […]
The current floods that have impacted various parts of the country have given rise to an extensive commentary on the response cycles of various stakeholders. It has in turn led to continued crisis communications and statements in the media by agencies and ministries alike. This binary approach to the discussion […]
The formation of a special Cabinet committee to develop strategic measures to safeguard the economy amid the Covid-19 outbreak shows the Malaysian government is serious about creating a balance between the continued safety of the general population and the survival of the economy. In the global context, as many countries […]