Boycotts are not new. Boycotts are not pretty. Boycotts are about creating fear. The question for business leaders is how to deal with this specific type of crisis before, during, and after a brand or a company has been targeted.

The team at the Crisis Management Centre believes that we live in the age of crisis. A crisis can hit at any time and because of the power of the modern digital media, it can be a national or international story within minutes or hours. We need to be prepared and we need to be able to act fast.

The Crisis Management Centre was established to empower individuals, corporations, communities, and governments to effectively deal with all aspects of the crisis. This includes elements of economic and supply chain attacks, which often take the form of boycotts.

Leveraging the concept that was developed by the team at the Crisis Management Centre, the “Reputation-Response Dynamic”, which is both data-driven and community-focused, implements a process that ensures order can be established in a situation that can be defined as highly disruptive and requires management of rapid change for stakeholders. Now more than ever we are seeing a massive increase in boycott activities for multiple reasons, not just the conflicts making the headline news.

This leads us to the following critical questions:

  1. What to do if your brand is targeted for boycott? What are the critical areas to address first: is it revenue, share price, employee retention or all the above?
  2. How weaponised information can impact your business, and the reputation of the company’s leadership?
  3. Who are the threat actors and how to identify them during a crisis? What action can be taken?
  4. How many companies are targeted for boycott by competitors and not activists?
  5. How to recover post-boycott? Where to start in the aftermath of an attack?

To guide us through this will be our guest of honour, Nordin Abdullah, the Founder of the Crisis Management Centre.

Details of the event are as follows:

Date: 30 November 2023

Time: 11:30 am – 01:30 pm

Venue: Ruyi, Bangsar Shopping Centre, Kuala Lumpur, Malaysia


11:45 am Arrival of Guests and Registration
12:00 pm Welcome Remark

  • Rizal Kamaruzzaman, Co-Chairman, Malaysia Global Business Forum (MGBF)

*Note: This segment will be broadcast live on MGBF LinkedIn.

12:05 pm Guest of Honour’s Prelude Statement

  • Nordin Abdullah, Founder, Crisis Management Centre

*Note: This segment will be broadcast live on MGBF LinkedIn.

12:10 pm Fireside Chat: “Brands, Businesses and Boycotts”


  • Nordin Abdullah
  • Rizal Kamaruzzaman

Moderator: Ruzanna Muhammad, Editor-at-Large, News Hub Asia

Note: This session will be held strictly under the Chatham House Rules and will only be accessible for participants attending in person.

12:30 pm Lunch and Networking
01:30 pm Event Ends

Participation Fee and Registration

The fee to attend is RM188 per participant. Pre-registration and full payment upfront are required to confirm your seats. Click on this link to register:

For further updates, please follow this event page on the MGBF LinkedIn page.


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