Coffee culture describes a ‘social atmosphere or series of associated social behaviors that depends heavily upon coffee, particularly as a social lubricant’. The Business Lifestyle Review is looking at the drink, its culture and how it stimulates business in the Malaysian context.
Historically, from a western point of view it was the Turkish who introduced albeit by mistake to the Europeans, since then the Italian word espresso has become the basis of understanding for how people enjoy a good cup of coffee.
In Malaysia, a lot of business is done of the golf course but in recent years a lot more business in being discussed in coffee shops. Malaysian business people have embraced the coffee culture, in could be the mix of legal stimulants and air conditioning but one thing is for sure it that business discussions over coffee are on the rise.
Coffee culture is here to stay, recently at an exhibition organised in MATRADE cafe lovers thronged to Malaysia’s largest gathering of coffee-centric industry players today as trade experts predicted a continuous rise in demand for specialty coffees from the country’s growing urban population.
According to Victor Mah, president of the ASEAN Coffee Federation “The coffee industry in Malaysia and its neighboring countries is witnessing a heightened demand for the production of high-quality coffee, where coffee is appreciated as an artisan food and not just a commodity,”,
The Business Lifestyle Review will be exploring the Coffee Business Culture in a series of reviews on the best place to enjoy coffee while discussing business. We will look at the international coffee chains, the rise of some interesting stand-alone or boutique cafes and Malaysia’s own home grown coffee shop brands. Stay tuned for more reviews!!!
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Upcoming Events
THE SOUTH CHINA SEA: CENTRAL TO ASEAN’S BUSINESS FUTURE?
In this episode of 'A Working Lunch with Nordin', MGBF's Nordin Abdullah and regional commentator Eddin Khoo will discuss the biggest threats and opportunities for businesses as we look to manage change in the South China Sea.
MGBF ROUNDTABLE: THE STRATEGIC CONVERGENCE OF MEDIA AND BUSINESS INTELLIGENCE
This MGBF Roundtable will feature thought leaders form Japan, Australia, Singapore and Malaysia dealing with the critical issues of manipulation of public listed companies and government and their financial impacts.
NETWORKING: LEADING UP TO THE “ASEAN’S FOOD SECURITY NEXUS 2024”
A series of networking sessions with various business associations and trade organisations exploring high-value opportunities for business leaders and entrepreneurs looking to build the relationships that matter.
ASEAN’S FOOD SECURITY NEXUS 2024
This integrated event will include a forum, dedicated business matching, site visits, a gala dinner and a round of golf. Aptly themed, the focus will be on regional food security issues and trends in the context of the supply chain, agriculture technology and trade regulations and policies.
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