Batu Pahat: Today, NS BlueScope Malaysia announced its tie-up with KHP Steel Products (M) Sdn. Bhd. NS BlueScope Malaysia is continuing with its plan that will bring quality metal roofing closer to consumers across the country with the establishment of a BlueScope Authorized Dealer (BS AD) in Batu Pahat, Johor. The company aims to have some 25 BS AD’s established across the country by 2019.

Research by the Department of Statistics Malaysia has shown that Johor state has the 3rd highest percentage contribution to GDP share by of the construction sector. At the same time that consumer trends are shifting the market in Malaysia in terms of demand for housing. This will mean that as the market for home owners matures so too will demand for roofing solutions that are reflective of increased consumer demand. BlueScope manufacturing plant which was established in Kapar, Klang since 1996 has responded to market demands in the growing retail sector.

“NS BlueScope has developed a strategy to provide peace of mind to consumers with its metal sheets materials made in Malaysia utilizing advanced Australian technology. Home owners will now be able to visit a BlueScope Authorized Dealer Retail Store and understand more about metal roofing features and its advantages plus benefits its brings to the consumer by trained professionals. At the same time providing a access point for, contractors to choose and acquire the best possible materials for their use and recommendation from the wide BlueScope product range and colours when it comes to the home roofing system. Thus being able to make an informed decision about the long term benefits of using metal roofing.“ Stated Mr. Pongsak Padungkarn – Country President, BlueScope Malaysia, Singapore & Brunei.

During the launch KHP Steel Products (M) Sdn. Bhd was represented by its’ Chairman, Mr. Ng and Managing Director, Ms. Chew “It is a big challenge for the company but we do appreciate NS BlueScope to give us this opportunity to participate in this plan. The rise of the internet and websites have ensured that our business model is evolving rapidly. Direct interaction with consumers has become more important.”

“Metal roofing is no longer like old days ‘kampung house’, noisy and hot. Our systems combines insulation and installation know-how have solve these issue. It has become a trend compare with clay tiles or shingles. Not only in Johor but the entire Malaysia, residence first concern is security. A burglar definitely cannot enter from the roof and it’s also termite proof. There are no design limitations with metal roof because it can used for low pitch or high pitch roofs.”

NS BlueScope locally manufacture BlueScpoe Zacs® steel utilizing advanced mass coating technology from Australia and it is the only coated steel with optimal combination of aluminium-zinc alloy. As a result, with BlueScope’s proprietary coating technology, it provides more corrosion-resistant and longer-lasting metal roofing to keep the loved one safe. Consumers can enjoy peace of mind knowing that their roofing material was manufactured in accordance to strict Malaysian standards (MS 1196 and / or MS 2383).

Also present at the launch was Mr. Brian Choong – Vice President for Retail, NS BlueScope Malaysia.


For more information about NS BlueScope can be found at and KHP Steel Products (M) Sdn Bhd at


About NS BlueScope Malaysia Sdn. Bhd.

For more than 20 years NS BlueScope Malaysia has been an integral part of the building materials industry in Malaysia. Now as a reputable and major manufacturing, marketing and distribution company we continue to serve the needs of the construction industry in Malaysia.

A global company with a significant local footprint, it currently owns and operates a coated steel building plant (NS BlueScope Malaysia, Kapar) and five roll-forming manufacturing plants — NS BlueScope Lysaght, Shah Alam; NS BlueScope Lysaght, Sabah; NS BlueScope Lysaght, Sarawak; NS BlueScope Lysaght, Singapore; and NS BlueScope Lysaght, Brunei — employing some 500 people.


With products produced locally, used in iconic projects and housing that improve the daily lives of people, NS BlueScope Malaysia is the only local manufacturer of COLORBOND® prepainted steel, ZINCALUME® and TRUECORE® aluminium and zinc coated steel. NS BlueScope Malaysia is a leader in innovative and green manufacturing practices, as the first coated steel manufacturer in Malaysia to receive SIRIM’s Eco-Label certification. Our commitment to sustainability has been recognised by the Malaysian Green Building Confederation in the publication of the Green Pages Malaysia directory and MyHIJAU directory by GreenTech Malaysia. NS BlueScope is also accredited by the Singapore Green Building Council and its continual improvements in best practices are accredited through Quality Management System ISO 9001 and Environmental management System ISO14001.


NS BlueScope Malaysia is a part of BlueScope Steel Limited Australia, one of the world’s largest manufacturers listed on the Australian Stock Exchange (ASX: BSL). As the leading the supplier of premium metallic coated and painted steel building products, the strength of BlueScope is its global network with more than 100 facilities in 17 countries, employing over 17,000 people serving thousands of customers.

NS BlueScope Coated Products, a joint venture enterprise between BlueScope and Nippon Steel & Sumitomo Metal Corporation of Japan, serves the building construction industries with innovative, high quality coated & painted steel products across ASEAN and North America region. For more information about NS BlueScope Malaysia, visit or email


For follow-up questions and further information:

Amy Tiang – Digital & Marcom Manager

NS BlueScope Malaysia Sdn Bhd

(Formerly known as BlueScope Steel (Malaysia) Sdn Bhd)

T +603 3361 6888 | F +60 3 3361 6889 | M +6012 217 9588

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A Lot 1551, Jalan Bukit Kapar, 42200 Kapar, Selangor, Malaysia



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