Taking stock of shifting industry changes, the insurance provider now has every facet of customer information at its fingertips
KUALA LUMPUR, Malaysia, Aug. 5, 2016 /PRNewswire/ — Etiqa’s recent deployment of Informatica’s customer-centric master data management (MDM) system reinforces the company’s commitment to its total customer relationship strategy and its ongoing efforts to create new market opportunities.
Having a single platform with a customer-centric view helps Etiqa attract and retain insurance customers and grow revenues – Kamaludin Ahamad, CEO of Maybank Ageas Holdings Bhd (MAHB)
Etiqa worked closely with Informatica Partner, Emerio, a wholly owned subsidiary of NTT Communications company, on the architecture, development, management and integration of the systems onto the MDM platform. A global IT services and solutions partner and a leading system integrator in Southeast Asia , Emerio is highly experienced in implementing and integrating technology solutions across various industries.
The MDM system provides Etiqa with better control of its data, enabling the company to build a consolidated customer profile as it pursues new avenues of growth in a more open and competitive Malaysian insurance market.
“We have one platform for accessing, integrating, cleansing, and governing our customer data. This customer-centric view across general and life insurance lines of business plays a powerful role in helping Etiqa attract and retain insurance customers and grow revenues,” said Kamaludin Ahmad , Chief Executive Officer (CEO), Maybank Ageas Holdings Bhd (MAHB) .
A multichannel provider of life and general insurance services and Takaful products, Etiqa is a subsidiary of the Maybank Group, one of Asia’s leading financial institutional groups.
With the MDM solution, Etiqa is building for the future. It has shifted from a product-centric view to focusing on a customer’s holistic relationship with Etiqa across all its businesses. This customer-centric approach gives Etiqa a 360-degree view of customer relationships with the company, as well as their interests, preferences, and activities.
Having access to accurate and enriched customer information allows Etiqa to personalise its products and price them more competitively and quickly based on an individual customer’s profile and history.
“This is a game changer,” said James Lee , Head of Channel Applications & Enterprise Architecture, Etiqa. “Besides delivering a powerful platform for MDM, we also have the flexibility to conduct data integration, profiling, migration and other processes – all within the same platform.”
In addition, the system enables Etiqa to integrate information from new channels such as social media. Information on lifestyle and other interests enhances Etiqa’s customer information base and helps identify new marketing opportunities.
Informatica’s technology leadership position in the Gartner Magic Quadrant, ease of use, and straightforward deployment were some reasons why Etiqa chose Informatica MDM.
“Informatica is the provider of enterprise data integration and data management solutions to Etiqa. We are excited to have extended our technology partnership with Etiqa,” said Sivadas Ramadas , Managing Director, Informatica ASEAN. “Data powers business. With Informatica Customer MDM, Etiqa can enjoy a customer-centric view of their business to better attract, retain and grow profitable and sustainable policyholder relationships. This is Insurance Customer 360 at work.”
“Emerio understands that information management is of special concern for companies in the financial sector industry. Because of Etiqa’s position as a trusted insurer, solid data quality management and good governance were priorities right from the very start of our partnership,” said Michael Warren , Managing Director, Emerio “Thi s MDM solution is ideal for insurance sector companies as it is built with ACORD**-compliant capabilities.”
Michael added, “Quick access to good information is important, but ultimately our customer has to be fully satisfied that such data is not only trustworthy, but remains secure at all times.”
** Association for Cooperative Operations Research and Development
Etiqa is a subsidiary of the Maybank Group, one of Asia’s leading financial institutional groups. Etiqa is a multi-channel distributor of Insurance and Takaful products via its 24,000 agency force, more than 27 Insurance and Takaful branches, more than 400 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other. For further information, please go to www.etiqa.com.my
Emerio, a wholly owned subsidiary of NTT Communications company is a global IT services and solutions provider focused on helping clients improve business competitiveness, efficiency and return on investment (ROI). Founded in 1997 and headquartered in Singapore , Emerio currently has over 2,200+ employees across 11 countries with delivery centres in Singapore , Malaysia , Indonesia , India , Philippines andThailand . Find out more about Emerio at www.emeriocorp.com or https://www.linkedin.com/company/emerio .
Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +65 6396-6679, or visit www.informatica.com . Connect with Informatica athttps://linkedin.com/company/informatica , https://twitter.com/Informatica andhttps://facebook.com/InformaticaLLC .
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