Malaysia has long done business in Middle Eastern markets, while the LED lighting sector is a relatively new export sector for Malaysian companies, other Malaysian exporters have done well and created a strong presence in many countries. Malaysia’s market entry strategy – partnership with key local players has allowed mutually beneficial partnerships to develop and ensured they have not become a threat to domestic partners.
Coupled with Malaysia’s unique positioning in the lighting sector; Malaysian have a price advantage over their European competitors and an expertise and quality advantage over Chinese manufactures which allows their partners to deliver both high end and large scale projects. Malaysia also has the added advantage of strong cultural and trade ties with the Middle East which makes ironing out partnership details that much easier.
The leading corporations which represent over 50% of Malaysia’s export capacity are interested in meeting:
o Potential Traders and Agents
o Light Retailers Property Developers
o Builders and Relevant Contractors
o Mechanical & Electrical Engineers/Consultants
o Environmental Engineers/Consultants
o Government Decision Makers
o Local Government Decision Makers
o Potential Large End Users including: Shopping Malls, Hospitals, Industrial Estates and CEA projects
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