By Gunaprasath Bupalan
Malaysian public relations consultancy, Perspective Strategies (“Perspective”) has won the industry’s most coveted “Campaign of the Year” award at the recent Malaysia Public Relations Awards 2017/18 (“MPRA 2018”). The recognition is for the launch of Nippon Paint’s Child Wellness Programme, an educational campaign aimed at empowering parents and caregivers towards creating uplifting environments for children.
In addition to this top honour, Perspective also received Gold and Silver Awards for the Product Brand Development and Consumer Launch categories respectively. The Child Wellness Programmecampaign has also been recognised on a global level at the recent Public Relations Global Network (PRGN) Best Practices Awards held in Bucharest, Romania, winning the Gold Award in the Product Launch Category.
MPRA 2018 is the 11thedition of Malaysia’s top PR awards event organised annually by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia). The event serves as a platform to recognise the country’s best PR and communications campaigns.
A Meaningful Campaign of the Year win
Named MPRA’s Campaign of the Year, the “Child Wellness Programme” brought together four key national associations – the Malaysian Paediatric Association (MPA), the Malaysian Society of Allergy and Immunology (MSAI), Persatuan Pengasuh Berdaftar Malaysia (PPBM) and the Persatuan Tadika Malaysia (PTM). Nippon Paint worked alongside medical practitioners to provide expert advice to discerning parents and caregivers in the areas of allergies, viruses and bacteria as well as usage of functional paint and colours to create a more uplifting environment for young children.
“We are truly honoured to be recognised by the industry for this campaign. The PR landscape has evolved, and we are essentially tasked to deeply evaluate and conceptualisea multi-platform, multi-stakeholder approach which enables our clients to effectively reach out to its targeted audience. In a market that is indeed noisy and cluttered, it is fundamental to set our messages apart from the sea of sameness. We can then assist our clients to not only achieve their communications goals but their business goals as well.
We’re pleased that through this PR campaign, Nippon Paint has emerged as the first paint brand in Malaysia that has received strong support from key national associations and paved the way to create a niche position for the brand. This win further reignites our commitment to delivering impactful campaigns while we continue to push the boundaries of the PR landscape in Malaysia.” said Tan May Lee, partner and executive director of Perspective Strategies.
Perspective also won the Gold Award in MPRA 2018’s Public Affairs category for their work with the Women’s Aid Organisation (WAO). “The Unspoken Truth: Discrimination Against Women at the Workplace” campaign helped WAO uncover the extent of pregnancy discrimination and educate women about their rights. It also engendered real change by lobbying policymakers to enact a Gender Equality Act for Malaysia. This Campaign was also recognised internationally when it won a Silver Award at PRGN Best Practices Awards in a similar category.
Perspective Strategies’ wins at the MPRA 2018 followed closely after winning two awards from PRGN Best Practices Awards in the ‘Public Affairs and Lobbying’ and ‘Product Launch’ categories for the WAO and Nippon Paint campaigns respectively. The Annual Awards event recognises best public relations campaigns by PRGN agencies from all over the world in the past 12 months. This is the first time a Malaysian agency participated and brought home multiple awards.
Andy See, founder and managing director of Perspective Strategies said, “We are excited and humbled by the fact that our work is recognised on a global platform. This is a testimony of the team’s commitment to quality and producing creative work of global standards. More importantly, we are pleased to be a part of the PRGN community and believe that our journey with the organisation over the past year has presented us with new growth and learning opportunities. Through this experience, we hope to grow our client portfolio and strengthen our capabilities to value-add to our clients’ businesses.”
Last year, Perspective was accepted as a member of PRGN, one of the world’s largest international public relations networks representing 50 independent public relations firms and more than 1,000 communications professionals globally.